Medical Marketing Insights

By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.

  With this latest update, Google My Business is emerging as an essential CRM tool for medical practices. Here’s how medical marketers can make the most of the new features.

Direct-to-patient (DTP) marketing boosts performance by helping medical device companies take control of the customer journey – and look good to their customers in the process. 

Patient empowerment is on the rise, and doctors and nurses are finally beginning to catch up. But what about their marketing practices?

If your IVR fails to get important information across quickly and concisely, your practice could be at risk of losing current and future patients.

The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.

As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.

To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.

For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. 

Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think ...