Medical Marketing Insights

Direct-to-patient (DTP) marketing boosts performance by helping medical device companies take control of the customer journey – and look good to their customers in the process. 

Patient empowerment is on the rise, and doctors and nurses are finally beginning to catch up. But what about their marketing practices?

A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for improvement.

Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean?

If your IVR fails to get important information across quickly and concisely, your practice could be at risk of losing current and future patients.

The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.

As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.

To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.

For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. 

While clinical trials have the potential to significantly improve public health, their impact can be damaged by inferior or absent communication. Ultimately, the most effective forms of communication convey the scientific value of your trial, ...