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Medical Marketing Insights

  • How Medical Marketers Can Make Content Accessible to Patients

    by Jonathan Catley 4 min read

    • Tweet

    By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.

    Read Post
  • A Guide to the New-and-Improved Google My Business for Medical Marketers

    by Jonathan Catley 4 min read

    • Tweet

      With this latest update, Google My Business is emerging as an essential CRM tool for medical practices. Here’s how medical marketers can make the most of the new features.

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  • The Case for DTP Marketing for Medical Devices

    by Jonathan Catley 4 min read

    • Tweet

    Direct-to-patient (DTP) marketing boosts performance by helping medical device companies take control of the customer journey – and look good to their customers in the process. 

    Read Post
  • New Survey Highlights State of Patient Empowerment in Healthcare

    by Jonathan Catley 3 min read

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    Patient empowerment is on the rise, and doctors and nurses are finally beginning to catch up. But what about their marketing practices?

    Read Post
  • IVR Best Practices for Medical Marketers

    by Barret Wolf 4 min read

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    If your IVR fails to get important information across quickly and concisely, your practice could be at risk of losing current and future patients.

    Read Post
  • Why Medical Marketers Should Use Patient Education as a Strategic Advantage

    by Jonathan Catley 4 min read

    • Tweet

    The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.

    Read Post
  • The Growing Role of Mobile in the Patient Path to Treatment

    by Jonathan Catley 4 min read

    • Tweet

    As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.

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  • A Primer to Personalization in Physician Marketing

    by Michael Nicolosi 6 min read

    • Tweet

    To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.

    Read Post
  • 15 Hospitals with Great Blogs

    by Jonathan Catley 6 min read

    • Tweet

    For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. 

    Read Post
  • Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

    by Jonathan Catley 5 min read

    • Tweet

    Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think there’s something wrong with this ...

    Read Post
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  • Physician (84)
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  • Facebook Advertising (13)
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  • Medical Technology Marketing (10)
  • SEO Value (10)
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  • Local Directory Listings (8)
  • Mobile SEO (8)
  • Regulatory Compliance (8)
  • Big Data (7)
  • Community Outreach (7)
  • DTC Marketing for Medical Devices (7)
  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
  • Online Reputation (7)
  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
  • Campaign Optimization (6)
  • Instagram (6)
  • Medical Reviews (6)
  • Online ROI (6)
  • healthcare video (6)
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  • Targeted Local Marketing (5)
  • medical marketing SEO vs. PPC (5)
  • online health search behavior (5)
  • patient recruitment (5)
  • search engine optimization for voice search (5)
  • Inbound Marketing (4)
  • MD Connect (4)
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  • seo vs. ppc (3)
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  • Digital Analytics 101 (2)
  • Fertility Marketing (2)
  • Google Display Network (2)
  • Google Maps (2)
  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
  • medical marketing research (2)
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  • self-diagnosis (2)
  • ADA (1)
  • ASRM2016 (1)
  • BirdEye (1)
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  • Conferences (1)
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  • Healthcare Legislation (1)
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