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How Medical Marketers Can Make Content Accessible to Patients
by Jonathan Catley 4 min read
By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.
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A Guide to the New-and-Improved Google My Business for Medical Marketers
by Jonathan Catley 4 min read
With this latest update, Google My Business is emerging as an essential CRM tool for medical practices. Here’s how medical marketers can make the most of the new features.
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The Case for DTP Marketing for Medical Devices
by Jonathan Catley 4 min read
Direct-to-patient (DTP) marketing boosts performance by helping medical device companies take control of the customer journey – and look good to their customers in the process.
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New Survey Highlights State of Patient Empowerment in Healthcare
by Jonathan Catley 3 min read
Patient empowerment is on the rise, and doctors and nurses are finally beginning to catch up. But what about their marketing practices?
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IVR Best Practices for Medical Marketers
by Barret Wolf 4 min read
If your IVR fails to get important information across quickly and concisely, your practice could be at risk of losing current and future patients.
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Why Medical Marketers Should Use Patient Education as a Strategic Advantage
by Jonathan Catley 4 min read
The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.
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The Growing Role of Mobile in the Patient Path to Treatment
by Jonathan Catley 4 min read
As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.
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A Primer to Personalization in Physician Marketing
by Michael Nicolosi 6 min read
To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.
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15 Hospitals with Great Blogs
by Jonathan Catley 6 min read
For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating.
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Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic
by Jonathan Catley 5 min read
Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think there’s something wrong with this ...
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