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Patient Communication, Patient Engagement, SEO

3 Min Read

How Medical Marketers Can Make Content Accessible to Patients

Google, Patient Communication, Search

3 Min Read

A Guide to the New-and-Improved Google My Business for Medical Marketers

Medical Device Marketing, Patient Communication, DTP Marketing for Medical Devices

2 Min Read

The Case for DTP Marketing for Medical Devices

Digital Marketing, Medical Practice Marketing, Patient Communication, Physician, Healthcare Industry, Hospital, Patient Centricity, Industry Trends

2 Min Read

New Survey Highlights State of Patient Empowerment in Healthcare

Medical Practice Marketing, Patient Communication, Patient Engagement, Physician

3 Min Read

IVR Best Practices for Medical Marketers

Patient Communication, Patient Engagement, Medical Marketing, Physician, Hospital, patient education

3 Min Read

Why Medical Marketers Should Use Patient Education as a Strategic Advantage

Digital Marketing, Patient Communication, Mobile PPC, Mobile Marketing, Physician, SEM, Hospital

3 Min Read

The Growing Role of Mobile in the Patient Path to Treatment

Digital Marketing, Physician Marketing, Patient Communication, Patient Engagement, SEM

4 Min Read

A Primer to Personalization in Physician Marketing

Hospital Marketing, Patient Communication, Patient Engagement, Blogging

4 Min Read

15 Hospitals with Great Blogs

Digital Marketing, Healthcare Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

medical marketing strategy, Healthcare Marketing, Social Media, Patient Communication, Mobile Marketing, Healthcare Digital Marketing

3 Min Read

Healthcare Marketing and the Millennials

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Content Marketing

3 Min Read

3 Tips for Improving Your Medical Practice Email Newsletter

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Patient Communication, Search Engine Marketing

6 Min Read

From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare

Digital Marketing, Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Video Marketing, healthcare video, Medical Marketing, Patient Experience

3 Min Read

A Video is Worth a Thousand Words -- Using Videos for Hospital Marketing

Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication, Content Marketing, Blogging

3 Min Read

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Medical Practice Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Patient Experience

3 Min Read

Is Your Medical Practice Office Staff Killing Your Marketing Effort?

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Affordable Care Act

3 Min Read

The Affordable Care Act: Healthcare Marketing Friend or Foe?

Healthcare Marketing, Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

The Value of Healthcare Portals for Patient Engagement

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Community Outreach

2 Min Read

How Your Hospital Marketing Programs can Improve Public Health

Physician Marketing, Customer Engagement, Reputation Management, Patient Communication, Physician Communication, Review Management, Doctor Reviews

3 Min Read

How Customer Service is Your Best Physican Marketing Tool

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Patient Communication, Patient Engagement, Community Outreach

3 Min Read

Get that Hospital Trending: How to Make an Impact on Social Media

physician marketing online, Physician Marketing, Search Engine Optimization, Patient Communication, Patient Engagement, Physician Communication, SEO Value, Blogging

2 Min Read

How Doctors can Master Efficient Blogging

Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Why Wait Times Matter in Physician Marketing

Medical Practice Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication

3 Min Read

Using Proxy Measures to Enhance Physician Marketing

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Content Marketing, Medical Marketing

2 Min Read

Hospital Marketing and Ebola: Communication and Education Needed

online medical marketing, Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Making a Connection: How to Humanize Physician Marketing

Medical Device Marketing, Digital Medical Marketing, Social Media, Patient Communication, Patient Engagement

2 Min Read

Social Media and FDA Regulation for Medical Devices

online medical marketing, Healthcare Marketing, Digital Medical Marketing, Customer Engagement, Social Media, Patient Communication, Content Marketing

2 Min Read

Keeping Your Content Marketing HIPAA-Compliant

Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Community Outreach, Medical Marketing

2 Min Read

Making the Hospital Part of the Community

Physician Marketing, Reputation Management, Social Media, Patient Communication, Review Management

2 Min Read

A Doctor's Reputation Means Everything: How to Protect Yours

Hospital Marketing, Search Engine Optimization, Patient Communication, Patient Engagement

2 Min Read

How To Build Realistic Patient Expectations with Hospital Marketing

Medical Practice Marketing, Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication, Video Marketing, Inbound Marketing

2 Min Read

3 Great Topics for Physicians New to Podcasting

online medical marketing, Physician Marketing, Reputation Management, Patient Communication, Patient Engagement, Review Management

2 Min Read

Dealing with Negative Online Reviews of Doctors

Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Communication skills: The ultimate physician marketing tool

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press