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What Amazon's Failed Telemedicine Deal Means for Patient-Centric Healthcare
by Jonathan Catley 6 min read
Amazon recently ended negotiations with at-home diagnostics company Confer Health, temporarily pausing its ventures into telemedicine.
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Why #ThisisMyLane Went Viral
by Jonathan Catley 6 min read
When the National Rifle Association told doctors to “stay in their lane,” doctors created a viral movement in response.
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What Makes a Great Healthcare Blog?
by Jonathan Catley 5 min read
From quality content to engaging design, here’s what medical marketers need to know about building an effective blog.
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The Digital Health Patient Journey [INFOGRAPHIC]
by Dan Stempel 2 min read
Digital innovation has the potential to change the way patients search for and receive care. This infographic reveals how tools like ridesharing services and wearable devices may impact the patient journey.
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Should Medical Device Companies Market to Patients or Doctors?
by Jonathan Catley 4 min read
As patients increasingly take control over their own treatment plans, medical device companies have to decide whether marketing to doctors or patients will have higher ROI.
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Who Will Win the Battle for Pharmacy?
by Jonathan Catley 4 min read
Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now.
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The Next Big Innovator in Healthcare is… Comcast?
by Jonathan Catley 4 min read
The nation’s largest cable company is transforming employee healthcare coverage.
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Should Patient Centricity Include Self-Diagnosis?
by Jonathan Catley 5 min read
While virtual self-diagnosis tools encourage patients to take ownership over their health, they may cause more harm than good.
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Could Micro-Hospitals Be the Solution to Patient Centricity?
by Jonathan Catley 5 min read
With their limited service lines and added convenience, micro-hospitals offer quick door-to-door times and high patient satisfaction.
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In the Age of Patient Centricity, Are Patients Actually Shopping for Healthcare?
by Jonathan Catley 5 min read
Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.
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