Medical Marketing Insights

From quality content to engaging design, here’s what medical marketers need to know about building an effective blog.

Digital innovation has the potential to change the way patients search for and receive care. This infographic reveals how tools like ridesharing services and wearable devices may impact the patient ...

As patients increasingly take control over their own treatment plans, medical device companies have to decide whether marketing to doctors or patients will have higher ROI.

Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now.

The nation’s largest cable company is transforming employee healthcare coverage.

While virtual self-diagnosis tools encourage patients to take ownership over their health, they may cause more harm than good.

With their limited service lines and added convenience, micro-hospitals offer quick door-to-door times and high patient satisfaction.

Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.

Hospitals that ignore Yelp reviews may be missing out on the chance to take an active role in developing a positive online reputation.

The FDA’s new Action Plan focuses on safely reducing regulations — which creates opportunities for patients, medical providers, and marketers in the process.