Medical Marketing Insights

Amazon recently ended negotiations with at-home diagnostics company Confer Health, temporarily pausing its ventures into telemedicine.

When the National Rifle Association told doctors to “stay in their lane,” doctors created a viral movement in response.

From quality content to engaging design, here’s what medical marketers need to know about building an effective blog.

Digital innovation has the potential to change the way patients search for and receive care. This infographic reveals how tools like ridesharing services and wearable devices may impact the patient journey.

As patients increasingly take control over their own treatment plans, medical device companies have to decide whether marketing to doctors or patients will have higher ROI.

Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now.

The nation’s largest cable company is transforming employee healthcare coverage.

While virtual self-diagnosis tools encourage patients to take ownership over their health, they may cause more harm than good.

With their limited service lines and added convenience, micro-hospitals offer quick door-to-door times and high patient satisfaction.

Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.