We’ll show you how we think.

Patient Experience, Patient Centricity, Artificial Intelligence

3 Min Read

How AI Is Advancing Patient-Centric Care

Patient Centricity, Industry Trends, millennials

3 Min Read

Millennials and Gen Z Are Driving Changes in Healthcare

Website Design, Mobile Marketing, Website Optimization, Patient Centricity

3 Min Read

Common UX Mistakes and How Medical Marketers Can Fix Them

News, Patient Centricity, Industry Trends

3 Min Read

The CVS-Aetna Merger Gets Approval from Federal Judge

Social Media, Patient Experience, Patient Centricity

3 Min Read

How Medical Practices Can Implement Patient-Centric Billing

Medical Technology, Patient Centricity, Digital Healthcare

3 Min Read

How Digital Tools Can Improve Medication Adherence in Clinical Trials

Community Outreach, Healthcare Industry, Patient Centricity

4 Min Read

CVS to Connect Vulnerable Patients with Social Care Networks

Healthcare Industry, Patient Centricity, Industry Trends

3 Min Read

CVS Plans to Expand Healthcare Offerings — Here's What That Means for Medical Practices

Medical Device Marketing, Patient Centricity, Digital Healthcare

2 Min Read

How Will the FDA's Pre-Cert Program Impact Medical Device Companies?

Digital Marketing, Facebook, Patient Centricity

2 Min Read

Facebook to Offer Appointment Booking via Messenger

Telemedicine, Patient Centricity, Amazon

4 Min Read

What Amazon's Failed Telemedicine Deal Means for Patient-Centric Healthcare

Digital Marketing, Social Media, Patient Centricity

4 Min Read

Why #ThisisMyLane Went Viral

Digital Medical Marketing, Blogging, Patient Centricity

4 Min Read

What Makes a Great Healthcare Blog?

Medical Technology Trends, Patient Centricity, Digital Healthcare

1 Min Read

The Digital Health Patient Journey [INFOGRAPHIC]

Medical Device Marketing, Patient Centricity

3 Min Read

Should Medical Device Companies Market to Patients or Doctors?

Patient Centricity, Industry Trends, Amazon

3 Min Read

Who Will Win the Battle for Pharmacy?

Healthcare Industry, Patient Centricity, Amazon

3 Min Read

The Next Big Innovator in Healthcare is… Comcast?

Patient Centricity, Digital Healthcare, self-diagnosis

4 Min Read

Should Patient Centricity Include Self-Diagnosis?

Bing, Patient Centricity, Hospitals, Local SEO

3 Min Read

Could Micro-Hospitals Be the Solution to Patient Centricity?

Digital Marketing, keywords, Patient Centricity

3 Min Read

In the Age of Patient Centricity, Are Patients Actually Shopping for Healthcare?

Digital Medical Marketing, Review Management, Patient Centricity

2 Min Read

Yelp Reviews Proven to Be Reliable Indicator of Hospital Quality

Medical Device Marketing, Medical Marketing, Wearable Technology, Regulatory Compliance, Patient Centricity

3 Min Read

What the Medical Device Safety Action Plan Means for Medical Marketers

Medical Practice Marketing, SEO, Doctors, Medical Practice Management, Patient Centricity

3 Min Read

What Doctors Can Do in the Face of Healthcare Mega-Mergers

Medical Technology, mHealth, Patient Centricity, Apple

2 Min Read

At Long Last, Apple Brings Health Records to the iPhone

Doctors, Patient Centricity, Hospitals

2 Min Read

What the #TheatreCapChallenge Means for Healthcare and Patient Centricity

Website Design, Mobile Healthcare, Website Optimization, mHealth, Patient Centricity, Digital Healthcare

2 Min Read

New Survey Shows Patients Want Better Digital Healthcare Experiences

Google, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Artificial Intelligence, Digital Healthcare

3 Min Read

A Status Update on Google’s Forays into Digital Health

Healthcare Industry, Patient Centricity, Industry Trends, Digital Healthcare, Amazon

3 Min Read

Jeff Bezos, Warren Buffett, and Jamie Dimon Are Teaming Up to Transform Healthcare

Patient Experience, Data Analytics, Patient Centricity, Industry Trends, Digital Healthcare

3 Min Read

3 Takeaways from PwC’s 2018 Health Industry Issues Report

Healthcare Industry, Medical Industry, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Digital Healthcare

2 Min Read

Will the CVS-Aetna Merger Redefine the Future of Healthcare?

Digital Marketing, Medical Practice Marketing, Patient Communication, Physician, Healthcare Industry, Hospital, Patient Centricity, Industry Trends

2 Min Read

New Survey Highlights State of Patient Empowerment in Healthcare

Wearable Technology, Physician, Healthcare Industry, Hospital, Medical Technology Trends, Patient Centricity, Industry Trends

3 Min Read

Building Better Doctor-Patient Relationships With Virtual Reality

Healthcare Marketing, Healthcare Industry, Medical Technology Trends, Patient Centricity, Industry Trends

2 Min Read

Have You Heard about Amazon's Secret Healthcare Tech Team?

Google, Patient Engagement, Wearable Technology, Healthcare Industry, mHealth, Patient Centricity, Industry Trends

2 Min Read

Amazon Looking to Cash In On Consumer-Driven Digital Disruption in Healthcare

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Centricity, Industry Trends

3 Min Read

Zocdoc Just Unveiled its Patient-Powered Search Feature — Here’s What Medical Marketers Need to Know

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press