-
4 Tactics for Easing Physicians into the Age of Digital Marketing
by Jonathan Catley 4 min read
Many newly minted physicians are anxious to promote their practices online, and can’t wait to learn about new ways to reach new patients. Other physicians are more reluctant to enter the world of online marketing. This is especially true of ...
-
5 Ways to Target Your Medical Practice's Search Marketing Ads
by Jonathan Catley 3 min read
Search marketing and pay per click (PPC) advertising can put a bite in your medical practice's marketing budget if not executed properly . However, with a carefully managed campaign, you can get quality results that ...
-
Is Online Paid Advertising Right For Your Medical Practice?
by Jonathan Catley 6 min read
Medical practices have a lot of options when it comes to marketing their practice, but how do you know which channel is the best fit? Print, radio and TV have been the traditional media channels of choice for years, but now online advertising may be ...
-
Medical SEO vs Medical PPC: A Search Engine Marketing Overview
by Jonathan Catley 7 min read
When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some ...
-
Medical Marketing: Improving Patient Conversions Is The Key To Website Profitability
by Ben Joslin 3 min read
Conversion (rate) optimization should be an essential component of any comprehensive digital marketing effort. Conversion Rate= Patient Inquiries (Leads) / Website ...
-
#1 SEO Lesson for Medical Marketing Online: Who Cares If You Rank First for Your Name?!
by Dan Stempel 4 min read
Over the years, we’ve interacted with many medical clients and prospects running search engine optimization (SEO) programs with other agencies, and what is often surprising in these situations, is how little understanding there is of the true ...
Posts by Topic
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)
Popular Posts
Topics
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)