Medical Marketing Insights

Many newly minted physicians are anxious to promote their practices online, and can’t wait to learn about new ways to reach new patients. Other physicians are more reluctant to enter the world of online marketing. This is especially true of ...

Search marketing and pay per click (PPC) advertising can put a bite in your medical practice's marketing budget if not executed properly . However, with a carefully managed campaign, you can get quality results that ...

Medical practices have a lot of options when it comes to marketing their practice, but how do you know which channel is the best fit? Print, radio and TV have been the traditional media channels of choice for years, but now online advertising may be ...

When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some ...

Conversion (rate) optimization should be an essential component of any comprehensive digital marketing effort.  Conversion Rate= Patient Inquiries (Leads) / Website ...

Over the years, we’ve interacted with many medical clients and prospects running search engine optimization (SEO) programs with other agencies, and what is often surprising in these situations, is how little understanding there is of the true ...