Medical Marketing Insights

A good bedside manner — especially in our increasingly digital world — can make all the difference when it comes to patient recruitment and retention.

More and more patients are turning to online reviews when choosing a physician. Find out how healthcare practices can use this to their advantage.

A recent study found that over 34 percent of healthcare providers either don’t respond to negative feedback or have no way to do so.

Negative reviews might seem like the end of the world, but these six simple steps can help medical practices successfully manage their online relationships.

Determining the lifetime value of a new patient can help your medical practice run a more informed and cost-effective business.

Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.

There was a time when a physician's reputation relied heavily on word of mouth and patients referrals. However, as time progresses, patients are becoming more connected through use of the internet. Most patients are aware that, if they want a quick and accurate snapshot of a physician ...