Medical Marketing Insights

Some medical practices are finding it increasingly difficult to attract new patients. They are surrounded by competitors, hospitals, and ambulatory care facilities which advertise heavily or take full advantage of ...

Most physicians are well aware that having a website is important for attracting clients to their practice. Once a physician has taken the important step of establishing a website presence, however, it may be time to ...

Nearly 60 percent of Internet users access the Web for medical information,

Many newly minted physicians are anxious to promote their practices online, and can’t wait to learn about new ways to reach new patients. Other physicians are more reluctant to enter the world of online ...

Most physicians in a private practice setting do not have the time or background knowledge to efficiently manage their marketing campaigns. They often assign this task to a practice or office manager, who then ...

As hospital marketing transforms itself to adapt to the quickly changing face of healthcare insurance and the constantly increasing digital demands of consumers/patients, hospital marketers need to become more adept ...

Go to Google and enter a query phrased as a question. You may see something new. Wherever it can, Google is using what it calls Direct Answers to give answers right on the search page to many surfer questions. This ...

People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part of some compelling and educational content, they ...

Your medical practice is a business. Yet many people who own or are partners in a medical practice neglect that important detail. As a business owner or entrepreneur, there are certain things you must do in ...

The age of the family general practitioner has given way to the age of specialization. With more physicians practicing in highly specified fields, it is no wonder that doctors often get asked the same set of questions over and over again.