Medical Marketing Insights

Pharma ads on TV will now have to include drug prices. Will this propel a shift toward digital advertising?

Just like older adults, teens and young adults are searching for health information online — but their online behavior is a departure from previous generations.

Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead.

As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.

As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical marketing stats that are worth remembering.

A hospital’s website is its anchor in the digital landscape; provided it’s built well, it firmly secures the attention of both your audience and search engines. 

Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do that, you need to market to mobile.

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring ...

On April 21, 2015, Google will introduce a new algorithm update to help users discover more ...

Any hospital marketing professional will tell you digital advertising can make or break a campaign. The bad news is there are hundreds of ways to waste time and money trying to promote your facility on the Internet. Pitfalls, by definition, mean a trap ...