-
What Will the Drug Price Disclosure Regulation Mean for Healthcare Marketers?
by Jonathan Catley 4 min read
Pharma ads on TV will now have to include drug prices. Will this propel a shift toward digital advertising?
-
When It Comes to Healthcare, Teens and Young Adults are Digital Natives
by Jonathan Catley 5 min read
Just like older adults, teens and young adults are searching for health information online — but their online behavior is a departure from previous generations.
-
Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence
by Barret Wolf 6 min read
Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead.
-
Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
by Jonathan Catley 5 min read
As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.
-
Top Digital Marketing Stats Every Hospital Should Know About
by Jonathan Catley 5 min read
As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical marketing stats that are worth remembering.
-
Optimizing Your Hospital's Online Presence: Structure Your Website in Accordance with SEO Best Practices
by Jonathan Catley 5 min read
A hospital’s website is its anchor in the digital landscape; provided it’s built well, it firmly secures the attention of both your audience and search engines.
-
Marketing Your Medical Device to Millennials? Here's Why Mobile Matters Most
by Dan Stempel 6 min read
Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do that, you need to market to mobile.
-
Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
by Jonathan Catley 5 min read
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring measurability, and affordability to ...
-
How to Prepare your Healthcare Website for Google's New Mobile-Friendly Algorithm Update
by Jonathan Catley 6 min read
On April 21, 2015, Google will introduce a new algorithm update to help users discover more mobile-friendly content and if you’re not ...
-
Digital Marketing Pitfalls in Healthcare and How to Avoid Them
by Jonathan Catley 5 min read
Any hospital marketing professional will tell you digital advertising can make or break a campaign. The bad news is there are hundreds of ways to waste time and money trying to promote your facility on the Internet. Pitfalls, by definition, mean a trap or hidden snare that captures ...
Posts by Topic
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)
Popular Posts
Topics
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)