Medical Marketing Insights

As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.

  This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss why mobile ads are an essential part of the ...

It has become impossible to ignore our growing dependence on mobile devices. Articles across the Web are touting 2015 as “The Year of Mobile,” and this year alone,

In the online marketing world, as in the medical world, it’s imperative to keep up with the times. Medical practice is constantly evolving and so too is your target market. As Gen Xers, or people born between 1965 and 1980, move across the middle-age ...