Medical Marketing Insights

Google AdWords can help medical marketers take their digital ad campaigns to the next level and boost patient recruitment for particular service lines.

Tracking these performance metrics will help improve your hospital's digital marketing outcomes. 

  Google is making some big changes in AdWords right now — here are four updates that medical marketers should be aware of.

Google now offers demographic targeting for search ads — here’s what medical marketers need to know.

Hospital marketers understand the importance of digital advertising — but do they know what actually goes into managing a successful campaign?

When it comes to digital marketing for vein practices, some strategies are more effective than others.

This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know.

As competition in the digital adscape continues to heat up for healthcare marketers, effective keyword targeting has become more important than ever before — here’s what you need to know. ...

Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will soon be highly tailored to individual needs.

There are many reasons to consider a digital healthcare marketing strategy. Here are ten of the most salient.