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Medical Marketing Insights

  • How Hospitals Can Leverage Google AdWords to Grow Service Lines

    by Jonathan Catley 3 min read

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    Google AdWords can help medical marketers take their digital ad campaigns to the next level and boost patient recruitment for particular service lines.

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  • 10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI

    by Jonathan Catley 5 min read

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    Tracking these performance metrics will help improve your hospital's digital marketing outcomes. 

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  • 4 Recent Google AdWords Updates That Medical Marketers Should Know About

    by Jonathan Catley 4 min read

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      Google is making some big changes in AdWords right now — here are four updates that medical marketers should be aware of.

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  • How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

    by Jonathan Catley 4 min read

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    Google now offers demographic targeting for search ads — here’s what medical marketers need to know.

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  • How Do I Maximize My Hospital’s Digital Advertising ROI?

    by Jonathan Catley 3 min read

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    Hospital marketers understand the importance of digital advertising — but do they know what actually goes into managing a successful campaign?

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  • Digital Marketing Best Practices for Vein Clinics

    by Zach Burt 4 min read

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    When it comes to digital marketing for vein practices, some strategies are more effective than others.

    Read Post
  • How Google’s Latest Adwords Updates Will Impact Medical Marketers

    by Jonathan Catley 5 min read

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    This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know.

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  • Using Keywords to Boost Your Digital Healthcare Marketing ROI

    by Jonathan Catley 4 min read

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    As competition in the digital adscape continues to heat up for healthcare marketers, effective keyword targeting has become more important than ever before — here’s what you need to know. ...

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  • Obama's Precision Healthcare Initiative Ushers in a New Age of Medical Marketing

    by Jonathan Catley 4 min read

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    Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will soon be highly tailored to individual needs.

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  • 10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

    by Michael Nicolosi 8 min read

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    There are many reasons to consider a digital healthcare marketing strategy. Here are ten of the most salient.

    Read Post
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MD Connect Makes Inc 5000 List for 4th Consecutive Year

 

 

 

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  • physician marketing online (7)
  • Apple (6)
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  • Medical Reviews (6)
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  • Medical Press Releases (2)
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  • Positioning (2)
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  • diversity (2)
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  • ADA (1)
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