Medical Marketing Insights

With the right resources, an editorial calendar can help your healthcare organization stay on track and grow your business.

Even healthcare providers need to revamp their digital marketing strategy for the holidays, as patients scramble to slip in final treatments and appointments before the end of the deductible year.

Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

Millennials represent the future of healthcare. Medical marketers need to be sure they can speak to this vital audience in a language they understand.

The end of the year is often seen as a time to evaluate strategies from the past year and implement new marketing plans for the coming year. It might seem like some marketing professionals have decided that their strategies can only evolve on a cyclical basis. At the end of the ...

While bountiful buzz surrounds the aging Baby Boomer population and its impact on the country’s healthcare system, another generation is poised to make an equal or greater impact. If you’re not factoring in the Millennials when devising your long-term ...

Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities. Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a trend of decreasing patient ...

How important is it to add a slide program to your marketing toolbox? One of the reasons

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat. The modern patient pool is full of ...

MD Connect, Inc has recently been named the