Medical Marketing Insights

Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

Millennials represent the future of healthcare. Medical marketers need to be sure they can speak to this vital audience in a language they understand.

The end of the year is often seen as a time to evaluate strategies from the past year and implement new marketing plans for the coming year. It might seem like some marketing professionals have decided that their strategies can only evolve on a cyclical ...

While bountiful buzz surrounds the aging Baby Boomer population and its impact on the country’s healthcare system, another generation is poised to make an equal or greater impact. If you’re not factoring in the Millennials ...

Patient care, staffing issues, reimbursement challenges, and charting requirements comprise a significant portion of a physician’s daily activities. Marketing is often a static activity, rarely on a doctor’s radar until his or her practice experiences a ...

How important is it to add a slide program to your marketing toolbox? One of the reasons

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat. ...

MD Connect, Inc has recently been named the

You don’t feel well, you have anxiety about your appointment, and to add insult to injury — you’re lost. It’s a scene that plays out every day at thousands of hospitals; patients come in for treatment and leave ...

Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the ...