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PPC and SEO: A New Chapter in Medical Marketing?
by Jonathan Catley 5 min read
SEO and PPC are effective individually, but together they could be a game-changer for healthcare marketing.
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Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
by Jonathan Catley 5 min read
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring ...
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The Effectiveness of SEO vs. PPC in Physician Marketing Plans
by Jonathan Catley 3 min read
It’s bad enough that healthcare professionals have to learn medical and pharmaceutical terminology, deal with insurance system overhauls, and cost-efficiently manage a practice. Now they are also expected to become ...
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Medical SEO vs Medical PPC: A Search Engine Marketing Overview
by Jonathan Catley 7 min read
When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing ...
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77% of Online Health Researchers Start at Search Engines
by Dan Stempel 3 min read
A recently reported survey of over 3000 adults in the U.S. indicated that a large majority of those seeking health information online (77%) start at one of the major search engines (e.g., Google, Bing, Yahoo), as compared with 13% on specialty health ...
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- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
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- search engine optimization for voice search (5)
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- medical marketing statistics (3)
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- seo vs. ppc (3)
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- Digital Analytics 101 (2)
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- Google Display Network (2)
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- Medical Press Releases (2)
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