Medical Marketing Insights

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring ...

It’s bad enough that healthcare professionals have to learn medical and pharmaceutical terminology, deal with insurance system overhauls, and cost-efficiently manage a practice. Now they are also expected to become ...

When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing ...

A recently reported survey of over 3000 adults in the U.S. indicated that a large majority of those seeking health information online (77%) start at one of the major search engines (e.g., Google, Bing, Yahoo), as compared with 13% on specialty health ...