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Medical Marketing Insights

  • The Top 6 SEO Mistakes that Medical Marketers Make

    by Jonathan Catley 5 min read

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    Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

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  • 5 Digital Marketing Requirements for Medical Practices in 2018

    by Jonathan Catley 5 min read

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    As emerging technology fundamentally transforms the healthcare landscape, medical practices need to prepare their marketing strategies for a disruptive year.

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  • Why Google's Symptom Search Is Going to Revolutionize Healthcare

    by Jonathan Catley 5 min read

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    Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics?

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  • Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

    by Jonathan Catley 5 min read

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    This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring measurability, and affordability to ...

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