Medical Marketing Insights

Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

As emerging technology fundamentally transforms the healthcare landscape, medical practices need to prepare their marketing strategies for a disruptive year.

Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics?

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring ...