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How Medical Practices Can Take Advantage of the Latest Google My Business Updates
by Jonathan Catley 4 min read
Google My Business has long been a valuable tool for healthcare practices. Now, a new update will allow providers to take advantage of additional branding and promotional features.
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Your Medical Practice's Website May Be Its Most Important Digital Marketing Tool
by Jonathan Catley 4 min read
Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.
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Using Google My Business to Convert Online Visitors into Real-Life Patients
by Jonathan Catley 4 min read
Turn online visitors into real-life patients with a few simple tweaks to your marketing strategy.
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How Facebook’s Growing Role in Local Search Will Impact Medical Marketers
by Jonathan Catley 5 min read
Facebook is looking to break into the local search market — here’s what medical organizations need to know.
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Search Engine Optimization: The Rise of Voice Search in Healthcare
by Alan Duro 7 min read
As the popularity of voice search continues to rise, here's how medical marketers can adapt their SEO strategies in order to stay ahead of the curve.
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Here's How Patients Actually Search for Physicians Online
by Jonathan Catley 3 min read
Learn how to optimize your medical practice or hospital’s online presence in accordance with emerging patient preferences.
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Understanding the Benefits of Local Directory Listing Services for Your Hospital
by Jonathan Catley 3 min read
An overwhelming number of people start their search for a healthcare provider or hospital online. In fact, in 2013 Pew Research Center conducted a survey that discovered 72% of those polled used the ...
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Local Search vs. Yellow Pages
by Jonathan Catley 5 min read
For many years, Yellow Pages has been a business marketing staple for local advertising that allowed consumers to locate local florists, electricians, plumbers, and yes, doctors, with a quick walk of the fingers. Today, the first thing people do when ...
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