Medical Marketing Insights

Highly targeted and customizable, Gmail ads are an effective way to reach the inboxes of potential patients.

A top search ranking may be harder to achieve than it once was, but hospitals shouldn’t despair. Quality content and conversion-driven strategies can still improve SEO rankings and turn leads into patients. ...

When leveraged correctly, these five strategies promise to turn more visitors to your hospital’s website into patients.

Converting site visitors into inquiries requires a planned approach.  Each practice’s website is unique and each product conversion points have unique value propositions.  However, over the course of ...

There are so many new channels and tools utilized for business development nowadays that often times we overlook areas that previously had a dramatic impact on our medical business. Having a social presence is ...

Conversion (rate) optimization should be an essential component of any comprehensive digital marketing effort.  Conversion Rate= ...

One element of medical marketing that doesn't always receive so much attention is what happens with prospective patient calls as they come in. As our agency has grown and we work with more and more clients, we have been witness to a larger and larger ...