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Medical Marketing Insights

  • Making Gmail Ads Part of Your Medical Practice’s Digital Marketing Strategy

    by Jonathan Catley 5 min read

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    Highly targeted and customizable, Gmail ads are an effective way to reach the inboxes of potential patients.

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  • Should Hospitals Still Aim for a #1 SEO Ranking?

    by Jonathan Catley 5 min read

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    A top search ranking may be harder to achieve than it once was, but hospitals shouldn’t despair. Quality content and conversion-driven strategies can still improve SEO rankings and turn leads into patients.

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  • 5 Conversion Boosters for Your Hospital’s Website

    by Jonathan Catley 4 min read

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    When leveraged correctly, these five strategies promise to turn more visitors to your hospital’s website into patients.

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  • Benefit From ACA Boost to the Consumer Medical Device Market

    by Jonathan Catley 3 min read

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    Read Post
  • 10pt Checklist: Conversion Optimized Website for Medical Professionals

    by Ben Joslin 7 min read

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    Converting site visitors into inquiries requires a planned approach.  Each practice’s website is unique and each product conversion points have unique value propositions.  However, over the course of driving millions of website visitors for ...

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  • Lack of Phone Coverage is Costing Your Medical Practice New Patients

    by Jonathan Catley 2 min read

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    There are so many new channels and tools utilized for business development nowadays that often times we overlook areas that previously had a dramatic impact on our medical business. Having a social presence is extremely valuable for medical ...

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  • Medical Marketing: Improving Patient Conversions Is The Key To Website Profitability

    by Ben Joslin 3 min read

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    Conversion (rate) optimization should be an essential component of any comprehensive digital marketing effort.  Conversion Rate= Patient Inquiries (Leads) / Website ...

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  • 8 Things We've Learned From Seeing 5000 Phone Calls a Month

    by Dan Stempel 3 min read

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    One element of medical marketing that doesn't always receive so much attention is what happens with prospective patient calls as they come in. As our agency has grown and we work with more and more clients, we have been witness to a larger and larger ...

    Read Post
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