Medical Marketing Insights

Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.

Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?

In light of Google’s AdWords overhaul, medical marketers who rely on the platform must get acquainted with the update now before it impedes their workflow in the future.

Internet search is generating massive amounts of consumer data — how is the medical industry going to use it?

We have always been taught that words matter. They allow us to communicate with each other, tell stories, and express our feelings and emotions. When it comes to digital marketing, the words we use are just as important, but not for the reasons you ...