Medical Marketing Insights

Google’s ever-shifting algorithm and an influx of competition have made it more important than ever for healthcare marketers to understand keyword targeting.

Natural and user-driven content is key to securing a high ranking on SERPs. Here’s how medical marketers can boost traffic and increase conversions.

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.

Even healthcare providers need to revamp their digital marketing strategy for the holidays, as patients scramble to slip in final treatments and appointments before the end of the deductible ...

The right strategies, keywords, and tools will enable medical device companies to reach new audiences and boost conversions in the coming year.

Patients with chronic diseases drive 75% of healthcare spending nationwide, but marketing to this patient segment requires careful communication.

Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.

Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?

In light of Google’s AdWords overhaul, medical marketers who rely on the platform must get acquainted with the update now before it impedes their workflow in the future.