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A Medical Marketer's Guide to SEO Competition Research
by Jonathan Catley 4 min read
Looking to optimize your approach to SEO? First start by determining what works for your competitors.
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PPC and SEO: A New Chapter in Medical Marketing?
by Jonathan Catley 5 min read
SEO and PPC are effective individually, but together they could be a game-changer for healthcare marketing.
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How to Choose and Use Target Keywords for Your Medical Practice
by Jonathan Catley 4 min read
Google’s ever-shifting algorithm and an influx of competition have made it more important than ever for healthcare marketers to understand keyword targeting.
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5 Ways to Structure Medical Marketing Content So It Tops the SERPs
by Jonathan Catley 5 min read
Natural and user-driven content is key to securing a high ranking on SERPs. Here’s how medical marketers can boost traffic and increase conversions.
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Your Medical Practice’s Marketing Strategy for the Holidays
by Jonathan Catley 3 min read
Even healthcare providers need to revamp their digital marketing strategy for the holidays, as patients scramble to slip in final treatments and appointments before the end of the deductible ...
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Medical Device SEO Strategies for 2019
by Jonathan Catley 5 min read
The right strategies, keywords, and tools will enable medical device companies to reach new audiences and boost conversions in the coming year.
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Marketing to Patients with Chronic Disease
by Jonathan Catley 4 min read
Patients with chronic diseases drive 75% of healthcare spending nationwide, but marketing to this patient segment requires careful communication.
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In the Age of Patient Centricity, Are Patients Actually Shopping for Healthcare?
by Jonathan Catley 4 min read
Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.
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The Top 6 SEO Mistakes that Medical Marketers Make
by Jonathan Catley 5 min read
Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.
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Updated: Healthcare AdWords Benchmarks by Industry for 2018
by Jonathan Catley 4 min read
Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?
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- Local Directory Listings (8)
- Mobile SEO (8)
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- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
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- MD Connect (4)
- Mayo Clinic (4)
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- Affordable Care Act (3)
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- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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- self-diagnosis (2)
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