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Medical Marketing Insights

  • A Medical Marketer's Guide to SEO Competition Research

    by Jonathan Catley 4 min read

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    Looking to optimize your approach to SEO? First start by determining what works for your competitors.

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  • PPC and SEO: A New Chapter in Medical Marketing?

    by Jonathan Catley 5 min read

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    SEO and PPC are effective individually, but together they could be a game-changer for healthcare marketing.

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  • How to Choose and Use Target Keywords for Your Medical Practice

    by Jonathan Catley 4 min read

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    Google’s ever-shifting algorithm and an influx of competition have made it more important than ever for healthcare marketers to understand keyword targeting.

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  • 5 Ways to Structure Medical Marketing Content So It Tops the SERPs

    by Jonathan Catley 5 min read

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    Natural and user-driven content is key to securing a high ranking on SERPs. Here’s how medical marketers can boost traffic and increase conversions.

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  • Your Medical Practice’s Marketing Strategy for the Holidays

    by Jonathan Catley 3 min read

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    Even healthcare providers need to revamp their digital marketing strategy for the holidays, as patients scramble to slip in final treatments and appointments before the end of the deductible ...

    Read Post
  • Medical Device SEO Strategies for 2019

    by Jonathan Catley 5 min read

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    The right strategies, keywords, and tools will enable medical device companies to reach new audiences and boost conversions in the coming year.

    Read Post
  • Marketing to Patients with Chronic Disease

    by Jonathan Catley 4 min read

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    Patients with chronic diseases drive 75% of healthcare spending nationwide, but marketing to this patient segment requires careful communication.

    Read Post
  • In the Age of Patient Centricity, Are Patients Actually Shopping for Healthcare?

    by Jonathan Catley 4 min read

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    Digital marketing can prevent wasteful healthcare spending and increase patients’ agency over their care.

    Read Post
  • The Top 6 SEO Mistakes that Medical Marketers Make

    by Jonathan Catley 5 min read

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    Running effective medical marketing campaigns can be tricky. While these six mistakes are common, they’re not irreversible.

    Read Post
  • Updated: Healthcare AdWords Benchmarks by Industry for 2018

    by Jonathan Catley 4 min read

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    Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?

    Read Post
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  • physician marketing online (7)
  • Apple (6)
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  • ADA (1)
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