Medical Marketing Insights

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,

Site links are a powerful way to shorten your conversion funnel. Properly used, site links make your website a better stop for visitors and your business as they:

Getting good participation in your clinical trial not only helps people get access to the latest drugs and medical procedures, but having a varied cross section of people in your trial helps increase its statistical ...

Search marketing and pay per click (PPC) advertising can put a bite in your medical practice's marketing budget if not executed properly . However, with a carefully managed campaign, you ...

Not so very long ago hospital marketing focused on brand management and patient education. So much has changed so quickly, in such a very short period of time, that hospital marketers ...

Attracting and enrolling qualified candidates is the key to conducting successful clinical trials. Having a significant base of candidates increases the opportunity for statistically ...

There are a number of options available when it comes to determining who will manage your online marketing campaigns. As with many services, the choices vary in cost, and it is often ...

Google’s announcement to withhold search term data, revealing more search ...

Google has been making some changes, as we've noted in our blog about their

It happens almost every day; a new (or experienced) physician looks to open their own private practice. The expenses can be overwhelming when you think of the equipment, staff, operations, office space, etc…. And ...