We’ll show you how we think.

Industry Trends

4 Min Read

5 Trends for Digital Patient Outreach in 2020 (Clone)

Patient Centricity, Industry Trends, millennials

3 Min Read

Millennials and Gen Z Are Driving Changes in Healthcare

Industry Trends, Artificial Intelligence, Digital Healthcare

3 Min Read

Autonomous Robots Are Improving Healthcare Access for Elderly Patients

News, Patient Centricity, Industry Trends

3 Min Read

The CVS-Aetna Merger Gets Approval from Federal Judge

Medical Technology, Medical Technology Trends, Industry Trends, Artificial Intelligence

3 Min Read

New Health Data Alliance Plans to Advance Care with Machine Learning

Healthcare Digital Marketing, Regulatory Compliance, Industry Trends

3 Min Read

Federal Judge Strikes Down Drug Price Disclosure Requirement — Here's What That Means for Medical Marketers

Telemedicine, Wearable Technology, Industry Trends

2 Min Read

Will Patient Wearables Lead to Fewer Trips to the Doctor?

Healthcare Industry, Patient Centricity, Industry Trends

3 Min Read

CVS Plans to Expand Healthcare Offerings — Here's What That Means for Medical Practices

Digital Marketing, Content Marketing, Industry Trends

3 Min Read

Digital Dominates Deloitte's Healthcare Marketers Trend Report

Wearable Technology, Industry Trends, Apple

2 Min Read

Is Fitbit's Corporate Partner Program an Omen of Things to Come?

Digital Marketing, Content Marketing, Industry Trends

3 Min Read

5 Content Statistics for Medical Marketers to Remember in 2019

Digital Advertising, privacy, Industry Trends

2 Min Read

What Slowing Programmatic Spend Means for Medical Marketers

Digital Marketing, Social Media, Industry Trends

3 Min Read

Fighting Misinformation about Alternative Medicine with Digital Marketing

Digital Marketing, Online Marketing, Industry Trends

3 Min Read

When It Comes to Healthcare, Teens and Young Adults are Digital Natives

Patient Centricity, Industry Trends, Amazon

3 Min Read

Who Will Win the Battle for Pharmacy?

Google, Search, Mobile Marketing, Industry Trends

3 Min Read

How Google’s Speed Update Affects Medical Marketers

Digital Marketing, Hospitals, Industry Trends

3 Min Read

For Hospitals, Cost-Cutting is More Important than Ever. Digital Marketing Can Help.

Digital Marketing, Medical Industry, Industry Trends

3 Min Read

8 Healthcare Podcasts Every Marketer Should Listen To

Google, Voice Search, Industry Trends, Amazon, Apple

4 Min Read

Which Voice Assistant Will Win the Battle for Healthcare?

Healthcare Industry, Industry Trends, Amazon

3 Min Read

Amazon, Berkshire Hathaway, and JPMorgan Choose Atul Gawande to Lead Joint Healthcare Company

Google, Voice Search, Industry Trends, Amazon, Apple

3 Min Read

Voice Search Could Improve Healthcare for Patients and Providers Alike

Social Media, Healthcare Social Media, Industry Trends

4 Min Read

What Pharma Can Learn From the Roseanne and Sanofi Twitter Conversation

Google, Industry Trends, Artificial Intelligence

3 Min Read

Will Google Duplex Soon Schedule Patients' Appointments with Their Medical Providers?

Healthcare Industry, Medical Industry, Industry Trends

2 Min Read

What a Potential Walmart-Humana Merger Means for the Healthcare Industry

Wearable Technology, Medical Industry, Medical Technology Trends, mHealth, Industry Trends, Digital Healthcare

3 Min Read

Apple is Going to Play a Major Role in the Future of Healthcare – Here’s Why

Healthcare Marketing, Healthcare Digital Marketing, Mobile Healthcare, mHealth, Industry Trends, Digital Healthcare

4 Min Read

Debunking 5 Myths about Digital Healthcare

Google, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Artificial Intelligence, Digital Healthcare

3 Min Read

A Status Update on Google’s Forays into Digital Health

Big Data, Data Analytics, Medical Technology Trends, Hospitals, Industry Trends

3 Min Read

Hospitals Are Finally Embracing Cloud Computing

Google, Medical Marketing, Facebook, mHealth, Industry Trends, Digital Healthcare, Amazon

3 Min Read

What Draws Big Tech to Healthcare?

Mobile Healthcare, Medical Technology, Regulatory Compliance, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

Recapping a Year of FDA Regulations on Digital Healthcare Tech

Healthcare Industry, Patient Centricity, Industry Trends, Digital Healthcare, Amazon

3 Min Read

Jeff Bezos, Warren Buffett, and Jamie Dimon Are Teaming Up to Transform Healthcare

Patient Experience, Data Analytics, Patient Centricity, Industry Trends, Digital Healthcare

3 Min Read

3 Takeaways from PwC’s 2018 Health Industry Issues Report

Wearable Technology, Healthcare Industry, Medical Industry, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

How Medical Devices Are Going to Change in 2018

Mobile Healthcare, Big Data, Medical Technology Trends, mHealth, Industry Trends, Digital Healthcare

3 Min Read

Digital Healthcare Pulse Check: Amazon, Apple, and IBM Continue to Innovate

Healthcare Industry, Medical Industry, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Digital Healthcare

2 Min Read

Will the CVS-Aetna Merger Redefine the Future of Healthcare?

Mobile Healthcare, Healthcare Industry, Medical Technology Trends, mHealth, Industry Trends, Digital Healthcare

2 Min Read

How Digital Healthcare Could Save the Industry $46 Billion a Year

Medical Marketing, Physician, Healthcare Industry, Hospital, Voice Search, Industry Trends, Artificial Intelligence, Local SEO

2 Min Read

The Future of Healthcare Will Be In-Home, Voice-Enabled AI Devices

Digital Marketing, Medical Practice Marketing, Patient Communication, Physician, Healthcare Industry, Hospital, Patient Centricity, Industry Trends

2 Min Read

New Survey Highlights State of Patient Empowerment in Healthcare

Google, Medical Technology Trends, Industry Trends, Digital Healthcare

3 Min Read

Google's New Plan to Make Healthcare Affordable for Low-Income Patients

Physician, Healthcare Industry, Hospital, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

The Internet of Medical Things Just Keeps Growing — What Healthcare Providers Should Know

Google, Facebook, Healthcare Digital Marketing, Mobile Healthcare, Medical Technology, mHealth, Industry Trends

3 Min Read

Google, Facebook, Amazon, and Apple: How Big Tech Is Going to Disrupt Healthcare, Big Time

Medical Technology, Healthcare Industry, Medical Industry, Industry Trends

3 Min Read

What Does the FDA Think of Machine Learning?

Wearable Technology, Physician, Healthcare Industry, Hospital, Medical Technology Trends, Patient Centricity, Industry Trends

3 Min Read

Building Better Doctor-Patient Relationships With Virtual Reality

Healthcare Marketing, Healthcare Industry, Medical Technology Trends, Patient Centricity, Industry Trends

2 Min Read

Have You Heard about Amazon's Secret Healthcare Tech Team?

Healthcare Marketing, Google, Google Adwords, Medical Marketing, Medical Industry, Facebook Advertising, Industry Trends

3 Min Read

What the Sale of WebMD Means for Medical Marketers

Physician, Medical Technology, Healthcare Industry, Hospitals, Industry Trends, Artificial Intelligence

3 Min Read

Will Doctors Still Exist in 20 Years?

Healthcare Marketing, Medical Marketing, Physician, Hospital, Medical Industry, Industry Trends

0 Min Read

24 Digital Marketing Stats Every Medical Marketer Should Know About [INFOGRAPHIC]

Social Media, Healthcare Social Media, Physician, Big Data, Data Analytics, Industry Trends

3 Min Read

Should We Use Social Media to Diagnose Diseases?

Patient Engagement, Mobile Healthcare, Medical Industry, Industry Trends, Healthcare Startups

3 Min Read

The Ongoing Struggle for Women’s Health Technology Startups

Google, Facebook, Mobile Healthcare, Medical Industry, Voice Search, Industry Trends

4 Min Read

Mary Meeker's Internet Trends Report 2017: Key Takeaways for Medical Marketers

Google, Bing, Physician, keywords, Healthcare Industry, Hospital, Big Data, Data Analytics, Medical Industry, Industry Trends

3 Min Read

3 Amazing Ways Google Search Data is Improving Healthcare

Digital Marketing, Content Marketing, Medical Marketing, Medical Industry, Industry Trends

3 Min Read

The State of Healthcare Content Marketing in 2017

Patient Engagement, Mobile Healthcare, Medical Technology, Medical Industry, Industry Trends

3 Min Read

How Chatbots Are Going to Transform the Healthcare Industry

Google, Patient Engagement, Wearable Technology, Healthcare Industry, mHealth, Patient Centricity, Industry Trends

2 Min Read

Amazon Looking to Cash In On Consumer-Driven Digital Disruption in Healthcare

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Centricity, Industry Trends

3 Min Read

Zocdoc Just Unveiled its Patient-Powered Search Feature — Here’s What Medical Marketers Need to Know

Healthcare Industry, Hospital, Healthcare Legislation, Industry Trends

3 Min Read

How the ACA Repeal Could Impact Medical Professionals and Hospitals

img-feature

Medical Marketer's Guide: Website Design

from-blog-circle

Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press