Medical Marketing Insights

As competition in the online healthcare market continues to increase, hospitals should avoid these digital marketing mistakes in order to keep the upper hand.

More and more companies are turning to an Inbound marketing strategy as we approach 2015 and the Medical Device industry is no different. An important aspect to any marketing strategy no ...

Podcasts can be a great way for physicians to create relevant, engaging content for patients. Podcast content can be integrated into a variety of the physician’s existing marketing efforts, such as a website or social media. If you have a physician ...

Today's medical device manufacturers are in a state of evolution. Although they are part of a $350 billion dollar industry that provides products to a growing aging population, government changes to Medicare reimbursement and increased competition ...