Medical Marketing Insights

Voice search in healthcare is on the rise — here's how to ensure your medical practice or hospital stays one step ahead of the competition in 2018.

How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.

mHealth may be the future of healthcare, but how do doctors and developers ensure that patients’ medical data remains private and secure?

More and more patients are purchasing voice-assisted devices, and the quality of voice recognition software is only increasing. Here’s what that means for the future of healthcare.

Patient empowerment is on the rise, and doctors and nurses are finally beginning to catch up. But what about their marketing practices?

In Part II of our schema markup series, we show you how to implement schema to increase conversions for your hospital, clinic, or practice.

430 million IoT devices will ship by 2022. How can medical organizations take advantage of the IoT revolution?

Healthcare has officially entered the mobile age — here are three areas medical marketers should focus on in order to maximize site visibility and performance.

Your hospital's ability to bring in new business is largely dependent on the quality and performance of its website.