Medical Marketing Insights

Mount Sinai has announced the 2021 launch of a dedicated AI research center that will study how the technology can enhance the quality of care patients receive and improve the outcomes they achieve.

These five trends are defining healthcare marketing in 2019.

Use Instagram’s visually-driven platform to share a new side of your hospital and reach more patients than ever before.

Voice search in healthcare is on the rise — here's how to ensure your medical practice or hospital stays one step ahead of the competition in 2018.

How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.

mHealth may be the future of healthcare, but how do doctors and developers ensure that patients’ medical data remains private and secure?

More and more patients are purchasing voice-assisted devices, and the quality of voice recognition software is only increasing. Here’s what that means for the future of the healthcare industry.

Patient empowerment is on the rise, and doctors and nurses are finally beginning to catch up. But what about their marketing practices?

Here's how to implement schema in order to increase conversions for your hospital, clinic, or practice.