Medical Marketing Insights

How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. 

Adopting a cloud-based EHR can increase security and reduce operational costs for a medical practice — here’s what you should know if you’re considering making the switch.

Social media is fast becoming one of the most impactful marketing channels for medical professionals; however, HIPAA regulations must be taken into account.

As the importance of digital advertising continues to grow within the medical industry, marketers must ensure that their campaigns remain in compliance with HIPAA regulations.

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance.