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Building a Social Media Strategy After Instagram Removes Likes
by Jonathan Catley 4 min read
Here’s what medical marketers need to know about cultivating a social media presence on a platform without “likes.”
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5 Strategies for Healthcare Marketers to Build a Twitter Following
by Jonathan Catley 5 min read
These effective strategies can help your practice build a steady Twitter following and keep potential patients engaged.
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Social Media Started the Anti-Vax Movement. Could It End It, Too?
by Jonathan Catley 4 min read
Health disinformation is rampant on social media – particularly around the subject of vaccinations – but the platform can also be used to spread positive messages.
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Using Twitter Lists for Your Healthcare Practice
by Jonathan Catley 5 min read
Twitter can be a minefield of dubious information, but Lists can help medical practices stay organized and engage with the right content.
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What Pharma Can Learn From the Roseanne and Sanofi Twitter Conversation
by Jonathan Catley 5 min read
Sanofi’s response to a trending topic sets a standard for how companies can use social media to address current events.
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Should We Use Social Media to Diagnose Diseases?
by Jonathan Catley 4 min read
AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?
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How to Start Marketing Your Medical Practice on Facebook
by Jonathan Catley 5 min read
Every medical practice needs a Facebook marketing strategy — but there’s a right way and wrong way to go about setting it up.
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What Twitter's Character Update Will Mean for Medical Marketers
by Jonathan Catley 6 min read
Twitter will likely expand its single-tweet character limit from 140 to 10,000. What impact will this have in the healthcare, Medical Device, and Bio/Pharma industries? How can marketers take advantage of the update in order to generate more leads and boost their ...
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2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy
by Jonathan Catley 6 min read
For hospitals trying to market themselves online, social media is more than just a rising trend — it’s become a baseline requirement for healthcare marketers everywhere. Here’s why you should add paid Facebook ads into your current digital marketing ...
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20 Hospitals Using Twitter to Attract, Engage and Retain Patients
by Jonathan Catley 10 min read
As you well know, social media has become an essential platform for companies to promote their services and communicate with potential and existing customers. Most businesses have come to realize the importance of interacting with users across social media, and hospitals are no ...
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