Medical Marketing Insights

Here’s what medical marketers need to know about cultivating a social media presence on a platform without “likes.”

These effective strategies can help your practice build a steady Twitter following and keep potential patients engaged.

Health disinformation is rampant on social media – particularly around the subject of vaccinations – but the platform can also be used to spread positive messages.

Twitter can be a minefield of dubious information, but Lists can help medical practices stay organized and engage with the right content.

Sanofi’s response to a trending topic sets a standard for how companies can use social media to address current events.

AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?

Every medical practice needs a Facebook marketing strategy — but there’s a right way and wrong way to go about setting it up.

Twitter will likely expand its single-tweet character limit from 140 to 10,000. What impact will this have in the healthcare, Medical Device, and Bio/Pharma industries? How can marketers take advantage of the update in order to generate more ...

For hospitals trying to market themselves online, social media is more than just a rising trend — it’s become a baseline requirement for healthcare marketers everywhere. Here’s why you should add paid Facebook ads into your ...

As you well know, social media has become an essential platform for companies to promote their services and communicate with potential and existing customers. Most businesses have come to realize the importance of interacting with users across social ...