Medical Marketing Insights

Health disinformation is rampant on social media – particularly around the subject of vaccinations – but the platform can also be used to spread positive messages.

Twitter can be a minefield of dubious information, but Lists can help medical practices stay organized and engage with the right content.

Sanofi’s response to a trending topic sets a standard for how companies can use social media to address current events.

AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?

Every medical practice needs a Facebook marketing strategy — but there’s a right way and wrong way to go about setting it up.

Twitter will likely expand its single-tweet character limit from 140 to 10,000. What impact will this have in the healthcare, Medical Device, and Bio/Pharma industries? How can marketers take advantage of the update in order to generate more ...

For hospitals trying to market themselves online, social media is more than just a rising trend — it’s become a baseline requirement for healthcare marketers everywhere. Here’s why you should add paid Facebook ads into your ...

As you well know, social media has become an essential platform for companies to promote their services and communicate with potential and existing customers. Most businesses have come to realize the importance of interacting with users across social ...

It’s safe to say that most people have an opinion about social media—and some of those opinions aren’t good. In fact, one recent study directly ...

Slowly but surely, social media has become a staple of digital marketing strategies for companies large and small. This added voice allows brands to facilitate real conversations, engage widespread audiences and ultimately introduce a level of ...