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Medical Marketing Insights

  • Building a Social Media Strategy After Instagram Removes Likes

    by Jonathan Catley 4 min read

    • Tweet

    Here’s what medical marketers need to know about cultivating a social media presence on a platform without “likes.”

    Read Post
  • 5 Strategies for Healthcare Marketers to Build a Twitter Following

    by Jonathan Catley 5 min read

    • Tweet

    These effective strategies can help your practice build a steady Twitter following and keep potential patients engaged.

    Read Post
  • Social Media Started the Anti-Vax Movement. Could It End It, Too?

    by Jonathan Catley 4 min read

    • Tweet

    Health disinformation is rampant on social media – particularly around the subject of vaccinations – but the platform can also be used to spread positive messages.

    Read Post
  • Using Twitter Lists for Your Healthcare Practice

    by Jonathan Catley 5 min read

    • Tweet

    Twitter can be a minefield of dubious information, but Lists can help medical practices stay organized and engage with the right content.

    Read Post
  • What Pharma Can Learn From the Roseanne and Sanofi Twitter Conversation

    by Jonathan Catley 5 min read

    • Tweet

    Sanofi’s response to a trending topic sets a standard for how companies can use social media to address current events.

    Read Post
  • Should We Use Social Media to Diagnose Diseases?

    by Jonathan Catley 4 min read

    • Tweet

    AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?

    Read Post
  • How to Start Marketing Your Medical Practice on Facebook

    by Jonathan Catley 5 min read

    • Tweet

    Every medical practice needs a Facebook marketing strategy — but there’s a right way and wrong way to go about setting it up.

    Read Post
  • What Twitter's Character Update Will Mean for Medical Marketers

    by Jonathan Catley 6 min read

    • Tweet

    Twitter will likely expand its single-tweet character limit from 140 to 10,000. What impact will this have in the healthcare, Medical Device, and Bio/Pharma industries? How can marketers take advantage of the update in order to generate more leads and boost their ...

    Read Post
  • 2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy

    by Jonathan Catley 6 min read

    • Tweet

    For hospitals trying to market themselves online, social media is more than just a rising trend — it’s become a baseline requirement for healthcare marketers everywhere. Here’s why you should add paid Facebook ads into your current digital marketing ...

    Read Post
  • 20 Hospitals Using Twitter to Attract, Engage and Retain Patients

    by Jonathan Catley 10 min read

    • Tweet

    As you well know, social media has become an essential platform for companies to promote their services and communicate with potential and existing customers. Most businesses have come to realize the importance of interacting with users across social media, and hospitals are no ...

    Read Post
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  • Facebook Advertising (13)
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  • SEO Value (10)
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  • Lead Conversion (8)
  • Local Directory Listings (8)
  • Mobile SEO (8)
  • Regulatory Compliance (8)
  • Big Data (7)
  • Community Outreach (7)
  • DTC Marketing for Medical Devices (7)
  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
  • Online Reputation (7)
  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
  • Campaign Optimization (6)
  • Instagram (6)
  • Medical Reviews (6)
  • Online ROI (6)
  • healthcare video (6)
  • Doctors (5)
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  • Targeted Local Marketing (5)
  • medical marketing SEO vs. PPC (5)
  • online health search behavior (5)
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  • search engine optimization for voice search (5)
  • Inbound Marketing (4)
  • MD Connect (4)
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  • seo vs. ppc (3)
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  • Digital Analytics 101 (2)
  • Fertility Marketing (2)
  • Google Display Network (2)
  • Google Maps (2)
  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
  • medical marketing research (2)
  • patient education (2)
  • self-diagnosis (2)
  • ADA (1)
  • ASRM2016 (1)
  • BirdEye (1)
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  • Conferences (1)
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  • Healthcare Legislation (1)
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