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Medical Marketing Insights

  • Federal Judge Strikes Down Drug Price Disclosure Requirement — Here's What That Means for Medical Marketers

    by Jonathan Catley 4 min read

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    An HHS rule mandating that drug prices be included in ads was blocked mere hours before taking effect. How will this impact prescription drug marketing?

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  • 5 Reasons Your Hospital Should Be Investing in Digital

    by Jonathan Catley 5 min read

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    As patients become more tech-savvy, so should medical marketers. Here are some key stats that show why your hospital should invest in building a strong digital presence.

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  • Digital Marketing Stats That Every Medical Practice Should Know

    by Jonathan Catley 7 min read

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    These key stats from 2017 reveal how your practice can succeed in the new digital landscape.

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  • Updated: Healthcare AdWords Benchmarks by Industry for 2018

    by Jonathan Catley 5 min read

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    Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?

    Read Post
  • Debunking 5 Myths about Digital Healthcare

    by Jonathan Catley 5 min read

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    Advances in digital healthcare could save the industry billions, but it’s essential for professionals to separate fact from fiction.

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  • How Medical Marketers Can Optimize for Voice Search to Boost Local Search Rankings

    by Jonathan Catley 4 min read

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    As voice recognition software improves, consumers are increasingly relying on their phones for common health questions.

    Read Post
  • Turning Calls into Consultations: How to Boost Your Medical Practice’s Digital Marketing ROI

    by Jonathan Catley 4 min read

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    Learn how to improve the patient experience during the path to treatment in order to generate more new appointments and retain existing business.

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  • Google, Facebook, Amazon, and Apple: How Big Tech Is Going to Disrupt Healthcare, Big Time

    by Jonathan Catley 5 min read

    • Tweet

    We’ve come to expect that companies like Google, Facebook, Amazon and Apple will change healthcare for the better, but what’s really in the pipeline?

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  • Is the Healthcare Industry Prepared for Human Immortality?

    by Jonathan Catley 7 min read

    • Tweet

    If we live for another 30 years, we may live forever. But with so many more people to serve, will the healthcare industry be able to survive immortality as well?

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  • Does Your Medical Practice Website Relieve Patient Anxiety

    by Jonathan Catley 4 min read

    • Tweet

    Many people today fail to visit physicians even when they know they should, out of fear or anxiety. Whether these fears are based on previous negative experiences with medical practitioners or a fear of unknown conditions, creating the right website can relieve patient anxiety so that ...

    Read Post
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  • Regulatory Compliance (8)
  • Big Data (7)
  • Community Outreach (7)
  • DTC Marketing for Medical Devices (7)
  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
  • Online Reputation (7)
  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
  • Campaign Optimization (6)
  • Instagram (6)
  • Medical Reviews (6)
  • Online ROI (6)
  • healthcare video (6)
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  • medical marketing SEO vs. PPC (5)
  • online health search behavior (5)
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  • MD Connect (4)
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  • seo vs. ppc (3)
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  • Digital Analytics 101 (2)
  • Fertility Marketing (2)
  • Google Display Network (2)
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  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
  • medical marketing research (2)
  • patient education (2)
  • self-diagnosis (2)
  • ADA (1)
  • ASRM2016 (1)
  • BirdEye (1)
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  • Conferences (1)
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  • Healthcare Legislation (1)
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