Medical Marketing Insights

An HHS rule mandating that drug prices be included in ads was blocked mere hours before taking effect. How will this impact prescription drug marketing?

As patients become more tech-savvy, so should medical marketers. Here are some key stats that show why your hospital should invest in building a strong digital presence.

These key stats from 2017 reveal how your practice can succeed in the new digital landscape.

Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?

Advances in digital healthcare could save the industry billions, but it’s essential for professionals to separate fact from fiction.

As voice recognition software improves, consumers are increasingly relying on their phones for common health questions.

Learn how to improve the patient experience during the path to treatment in order to generate more new appointments and retain existing business.

We’ve come to expect that companies like Google, Facebook, Amazon and Apple will change healthcare for the better, but what’s really in the pipeline?

If we live for another 30 years, we may live forever. But with so many more people to serve, will the healthcare industry be able to survive immortality as well?

Many people today fail to visit physicians even when they know they should, out of fear or anxiety. Whether these fears are based on previous negative experiences with medical practitioners or a fear of unknown conditions, creating the right website can relieve patient anxiety so that ...