-
Federal Judge Strikes Down Drug Price Disclosure Requirement — Here's What That Means for Medical Marketers
by Jonathan Catley 4 min read
An HHS rule mandating that drug prices be included in ads was blocked mere hours before taking effect. How will this impact prescription drug marketing?
-
5 Reasons Your Hospital Should Be Investing in Digital
by Jonathan Catley 5 min read
As patients become more tech-savvy, so should medical marketers. Here are some key stats that show why your hospital should invest in building a strong digital presence.
-
Digital Marketing Stats That Every Medical Practice Should Know
by Jonathan Catley 6 min read
These key stats from 2017 reveal how your practice can succeed in the new digital landscape. ...
-
Updated: Healthcare AdWords Benchmarks by Industry for 2018
by Jonathan Catley 4 min read
Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?
-
Debunking 5 Myths about Digital Healthcare
by Jonathan Catley 5 min read
Advances in digital healthcare could save the industry billions, but it’s essential for professionals to separate fact from fiction.
-
How Medical Marketers Can Optimize for Voice Search to Boost Local Search Rankings
by Jonathan Catley 4 min read
As voice recognition software improves, consumers are increasingly relying on their phones for common health questions.
-
Turning Calls into Consultations: How to Boost Your Medical Practice’s Digital Marketing ROI
by Jonathan Catley 3 min read
Learn how to improve the patient experience during the path to treatment in order to generate more new appointments and retain existing business.
-
Google, Facebook, Amazon, and Apple: How Big Tech Is Going to Disrupt Healthcare, Big Time
by Jonathan Catley 4 min read
We’ve come to expect that companies like Google, Facebook, Amazon and Apple will change healthcare for the better, but what’s really in the pipeline?
-
Is the Healthcare Industry Prepared for Human Immortality?
by Jonathan Catley 6 min read
If we live for another 30 years, we may live forever. But with so many more people to serve, will the healthcare industry be able to survive immortality as well?
-
Does Your Medical Practice Website Relieve Patient Anxiety
by Jonathan Catley 3 min read
Many people today fail to visit physicians even when they know they should, out of fear or anxiety. Whether these fears are based on previous negative experiences with medical practitioners or a fear of unknown conditions, creating the right website can ...
Posts by Topic
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)
Popular Posts
Topics
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)