Medical Marketing Insights

Instagram attracts users in droves and boasts a high interaction rate, making it the perfect platform for healthcare providers to build an audience and establish connections with potential patients.

Twitter isn’t just for memes — it also offers the opportunity for healthcare providers to engage in discussions with potential patients, build personal brands, and promote healthy living.

Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.

Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.

  Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.

In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging within the context of your digital ...

Recent conversations about hospital marketing center around several particularly buzzworthy topics, including everything from the increasing importance of

Let's face it: today’s hospital marketers have their work cut out for them. Between increased competition, discerning consumers, and always-evolving technology, there are plenty of ways to get off track and into trouble. This is why it’s particularly important to adopt strategies aimed ...