Medical Marketing Insights

Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.

Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.

  Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.

In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...

Recent conversations about hospital marketing center around several particularly buzzworthy topics, including everything from the increasing importance of

Let's face it: today’s hospital marketers have their work cut out for them. Between increased competition, discerning consumers, and always-evolving technology, there are plenty of ways to get off track and into trouble. This is why it’s particularly ...

While advertising was hardly an integral part of most hospital strategies 50 years ago, the healthcare landscape is rapidly evolving. Today, a compelling, consistent and comprehensive brand ...