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Get Inspired by How These 5 Healthcare Professionals are Using Instagram
by Jonathan Catley 5 min read
Instagram attracts users in droves and boasts a high interaction rate, making it the perfect platform for healthcare providers to build an audience and establish connections with potential patients.
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Harnessing Twitter to Promote Health
by Jonathan Catley 5 min read
Twitter isn’t just for memes — it also offers the opportunity for healthcare providers to engage in discussions with potential patients, build personal brands, and promote healthy living.
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Get More Online Referrals By Optimizing the Digital Patient Journey
by Jonathan Catley 4 min read
Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.
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What Doctors Should Know About Online Reputation Management in 2017
by Jonathan Catley 5 min read
Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.
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How Small Medical Practices Can Use Digital Marketing to Compete With Major Healthcare Brands
by Jonathan Catley 4 min read
Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.
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5 Health Networks with Great Video Content
by Jonathan Catley 6 min read
Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.
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7 Simple Ways to Strengthen Your Hospital's Online Brand
by Michael Nicolosi 6 min read
In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.
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Digital Analytics 101 for Healthcare Marketers: Blogging
by Jonathan Catley 6 min read
In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging within the context of your digital ...
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Marketing to Referring Physicians: What You Need to Know
by Jonathan Catley 3 min read
Recent conversations about hospital marketing center around several particularly buzzworthy topics, including everything from the increasing importance of
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5 Top Trends for Hospital Marketers
by Jonathan Catley 4 min read
Let's face it: today’s hospital marketers have their work cut out for them. Between increased competition, discerning consumers, and always-evolving technology, there are plenty of ways to get off track and into trouble. This is why it’s particularly important to adopt strategies aimed ...
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- Digital Analytics 101 (2)
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- Google Display Network (2)
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- Medical Press Releases (2)
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