Medical Marketing Insights

  Start fresh and dream big: these are the medical marketing strategies you need to know in the new year.

Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll explore how spam traffic can skew your website’s vital signs, making it ...

This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this update by diversifying their efforts in order to effectively engage their intended audiences.

How to Use Prior Period Analysis in Google Analytics Building web sites and actively managing online marketing campaigns for our ...