-
Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know
by Michael Nicolosi 5 min read
Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.
-
Digital Analytics 101 for Healthcare Marketers: "Fake" or Spam Traffic
by Jonathan Catley 4 min read
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll explore how spam traffic can skew your ...
-
What Google's New Adwords Update Means for Medical Marketers
by Jonathan Catley 5 min read
This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this update by diversifying their efforts in order to effectively engage their intended ...
-
What is Your Online Marketing Data Trying to Tell You?
by Ben Joslin 4 min read
How to Use Prior Period Analysis in Google Analytics Building web sites and actively managing online ...
Posts by Topic
- Digital Marketing (215)
- Clinical Trial Recruitment (122)
- Patient Engagement (120)
- Healthcare Marketing (118)
- Social Media (104)
- Medical Marketing (98)
- Clinical Trials (89)
- Medical Practice Marketing (85)
- Physician (85)
- Hospital Marketing (73)
- Google (70)
- Clinical Trial Marketing (66)
- Physician Marketing (65)
- Online Marketing (64)
- Hospital (59)
- Industry Trends (52)
- patient recruitment (49)
- SEO (48)
- PPC (47)
- Patient Communication (47)
- Search Engine Marketing (47)
- Digital Advertising (41)
- Patient Centricity (41)
- Facebook (39)
- Medical Device Marketing (39)
- Google Adwords (38)
- online medical marketing (38)
- Mobile Marketing (36)
- medical marketing strategy (36)
- mHealth (35)
- Healthcare Industry (33)
- Search Engine Optimization (33)
- SEM (32)
- Content Marketing (31)
- Patient Enrollment (29)
- Digital Medical Marketing (26)
- Website Optimization (26)
- Medical PPC (25)
- Data Analytics (24)
- Mobile Healthcare (24)
- Patient Experience (24)
- Medical Technology Trends (23)
- Digital Healthcare (21)
- Clinical Trial Participation (20)
- Medical Industry (20)
- Medical Technology (19)
- SEM Strategies (19)
- Website Design (19)
- Healthcare Digital Marketing (18)
- Conversion Rate (17)
- Facebook Advertising (17)
- News (17)
- Big Data (16)
- Hospitals (16)
- Internet Advertising (16)
- Blogging (15)
- Wearable Technology (15)
- eRecruitment (15)
- Digital Patient Recruitment (14)
- Perfomance Tracking (14)
- Physician Communication (14)
- Review Management (14)
- Video Marketing (14)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Reputation Management (13)
- Telemedicine (13)
- Artificial Intelligence (12)
- Customer Engagement (12)
- Local Search (12)
- Voice Search (12)
- internet marketing for doctors (11)
- Doctor Reviews (10)
- Search (10)
- Healthcare Branding (9)
- Medical Technology Marketing (9)
- SEO Value (9)
- Healthcare Social Media (8)
- Medical Practice Management (8)
- Amazon (7)
- Campaign Optimization (7)
- Community Outreach (7)
- Digital Patient Enrollment (7)
- Lead Conversion (7)
- keywords (7)
- physician marketing online (7)
- Bing (6)
- DTC Marketing for Medical Devices (6)
- DTP Marketing for Medical Devices (6)
- HIPAA (6)
- Medical Reviews (6)
- Mobile SEO (6)
- Online ROI (6)
- healthcare video (6)
- patient education (6)
- Apple (5)
- Doctors (5)
- Local Directory Listings (5)
- Regulatory Compliance (5)
- Targeted Local Marketing (5)
- online health search behavior (5)
- Affordable Care Act (4)
- Clinical Trial Candidates (4)
- Google Analytics (4)
- Inbound Marketing (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Online Reputation (4)
- Phone Marketing (4)
- medical marketing SEO vs. PPC (4)
- web marketing results (4)
- Clinical Trial Myths (3)
- Healthcare Legislation (3)
- MD Connect (3)
- Online Marketing Agency (3)
- Referring Physicians (3)
- Web Analytics (3)
- Yahoo (3)
- diversity (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Clinical (2)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Inc 500/5000 (2)
- Medical Press Releases (2)
- Medical Records (2)
- Patient Communitcation (2)
- Positioning (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- search engine optimization for voice search (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- Cleveland Clinic (1)
- Conferences (1)
- DIA2016 (1)
- Digital Marketing for Medical Devices Summit (1)
- Google Maps (1)
- Google symptom search (1)
- Healthcare Startups (1)
- IBM Watson (1)
- Infographic (1)
- Instagram (1)
- Lead Tracking (1)
- Link Building (1)
- Microsoft (1)
- Podcasts (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- TV Advertising (1)
- Virtual Reality (1)
- White Paper (1)
- YouTube (1)
- branded SEO (1)
- how to improve web marketing results (1)
- millennials (1)
Popular Posts
Topics
- Digital Marketing (215)
- Clinical Trial Recruitment (122)
- Patient Engagement (120)
- Healthcare Marketing (118)
- Social Media (104)
- Medical Marketing (98)
- Clinical Trials (89)
- Medical Practice Marketing (85)
- Physician (85)
- Hospital Marketing (73)
- Google (70)
- Clinical Trial Marketing (66)
- Physician Marketing (65)
- Online Marketing (64)
- Hospital (59)
- Industry Trends (52)
- patient recruitment (49)
- SEO (48)
- PPC (47)
- Patient Communication (47)
- Search Engine Marketing (47)
- Digital Advertising (41)
- Patient Centricity (41)
- Facebook (39)
- Medical Device Marketing (39)
- Google Adwords (38)
- online medical marketing (38)
- Mobile Marketing (36)
- medical marketing strategy (36)
- mHealth (35)
- Healthcare Industry (33)
- Search Engine Optimization (33)
- SEM (32)
- Content Marketing (31)
- Patient Enrollment (29)
- Digital Medical Marketing (26)
- Website Optimization (26)
- Medical PPC (25)
- Data Analytics (24)
- Mobile Healthcare (24)
- Patient Experience (24)
- Medical Technology Trends (23)
- Digital Healthcare (21)
- Clinical Trial Participation (20)
- Medical Industry (20)
- Medical Technology (19)
- SEM Strategies (19)
- Website Design (19)
- Healthcare Digital Marketing (18)
- Conversion Rate (17)
- Facebook Advertising (17)
- News (17)
- Big Data (16)
- Hospitals (16)
- Internet Advertising (16)
- Blogging (15)
- Wearable Technology (15)
- eRecruitment (15)
- Digital Patient Recruitment (14)
- Perfomance Tracking (14)
- Physician Communication (14)
- Review Management (14)
- Video Marketing (14)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Reputation Management (13)
- Telemedicine (13)
- Artificial Intelligence (12)
- Customer Engagement (12)
- Local Search (12)
- Voice Search (12)
- internet marketing for doctors (11)
- Doctor Reviews (10)
- Search (10)
- Healthcare Branding (9)
- Medical Technology Marketing (9)
- SEO Value (9)
- Healthcare Social Media (8)
- Medical Practice Management (8)
- Amazon (7)
- Campaign Optimization (7)
- Community Outreach (7)
- Digital Patient Enrollment (7)
- Lead Conversion (7)
- keywords (7)
- physician marketing online (7)
- Bing (6)
- DTC Marketing for Medical Devices (6)
- DTP Marketing for Medical Devices (6)
- HIPAA (6)
- Medical Reviews (6)
- Mobile SEO (6)
- Online ROI (6)
- healthcare video (6)
- patient education (6)
- Apple (5)
- Doctors (5)
- Local Directory Listings (5)
- Regulatory Compliance (5)
- Targeted Local Marketing (5)
- online health search behavior (5)
- Affordable Care Act (4)
- Clinical Trial Candidates (4)
- Google Analytics (4)
- Inbound Marketing (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Online Reputation (4)
- Phone Marketing (4)
- medical marketing SEO vs. PPC (4)
- web marketing results (4)
- Clinical Trial Myths (3)
- Healthcare Legislation (3)
- MD Connect (3)
- Online Marketing Agency (3)
- Referring Physicians (3)
- Web Analytics (3)
- Yahoo (3)
- diversity (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Clinical (2)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Inc 500/5000 (2)
- Medical Press Releases (2)
- Medical Records (2)
- Patient Communitcation (2)
- Positioning (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- search engine optimization for voice search (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- Cleveland Clinic (1)
- Conferences (1)
- DIA2016 (1)
- Digital Marketing for Medical Devices Summit (1)
- Google Maps (1)
- Google symptom search (1)
- Healthcare Startups (1)
- IBM Watson (1)
- Infographic (1)
- Instagram (1)
- Lead Tracking (1)
- Link Building (1)
- Microsoft (1)
- Podcasts (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- TV Advertising (1)
- Virtual Reality (1)
- White Paper (1)
- YouTube (1)
- branded SEO (1)
- how to improve web marketing results (1)
- millennials (1)
