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Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know
by Michael Nicolosi 5 min read
Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.
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Digital Analytics 101 for Healthcare Marketers: "Fake" or Spam Traffic
by Jonathan Catley 4 min read
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll explore how spam traffic can skew your ...
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What Google's New Adwords Update Means for Medical Marketers
by Jonathan Catley 5 min read
This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this update by diversifying their efforts in order to effectively engage their intended ...
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What is Your Online Marketing Data Trying to Tell You?
by Ben Joslin 4 min read
How to Use Prior Period Analysis in Google Analytics Building web sites and actively managing online ...
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