We’ll show you how we think.

PPC, Digital Marketing, Google, Content Marketing, SEO

3 Min Read

Micro-Moments and Healthcare Marketing: What you Need to Know

Google, Search Engine Optimization, SEO

2 Min Read

Why Medical Marketers Shouldn't Try to "Trick" Google to Rank Higher on SERPs

Google, Review Management, Doctor Reviews, Online Reputation

4 Min Read

How Google Ratings Impact Patient Conversions

PPC, Google, Google Adwords

3 Min Read

What Happens When Google Removes Average Position Metrics?

Google, Video Marketing, Google Adwords

3 Min Read

Beyond Keywords: Google Ads Strategies for Medical Marketers

Google, Local Directory Listings, Google Maps

3 Min Read

How Medical Practices Can Take Advantage of the Latest Google My Business Updates

Google, SEO, keywords

3 Min Read

How to Choose and Use Target Keywords for Your Medical Practice

Google, Google Adwords, Search Engine Marketing

3 Min Read

Google's Ad Auction System is Changing – Here's Why That Matters

Google, Lead Conversion, Google Adwords

3 Min Read

Making Gmail Ads Part of Your Medical Practice’s Digital Marketing Strategy

Google, SEO, Website Optimization

3 Min Read

The Key to More Patients May Be Increasing Your Page Speed

Google, Local Directory Listings, Local Search

3 Min Read

Using Google My Business to Convert Online Visitors into Real-Life Patients

Google, Artificial Intelligence, Digital Healthcare

3 Min Read

Patent Application Offers New Details on Google's Foray into EHRs

Google, Local Search, search engine optimization for voice search, Voice Search

4 Min Read

Google is Expanding its "Assistant" Tool — Here's What That Means for Healthcare Marketers

Digital Marketing, Google, Search, SEO

3 Min Read

This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room

Google, Search, SEO

4 Min Read

Why Google's "Medic Update” Necessitates High-Quality Content

PPC, Google, Google Adwords

3 Min Read

Google Adds More Updates to Responsive Search Ads – What Medical Marketers Should Know

Google, Patient Communication, Search

3 Min Read

A Guide to the New-and-Improved Google My Business for Medical Marketers

Google, DTC Marketing for Medical Devices, Search, DTP Marketing for Medical Devices

3 Min Read

Branded Search vs. Direct Search for Medical Device Companies

Google, Search, Local Search, Mobile SEO

4 Min Read

What Healthcare Can Learn from Google's Most Impactful Algorithm Updates

Medical Device Marketing, Google, SEO, keywords

4 Min Read

Medical Device SEO Strategies for 2019

Google, Conversion Rate, Voice Search

4 Min Read

The Most Important Healthcare Mobile Ad Benchmarks for 2018

Google, Bing, Search

4 Min Read

A Guide to Bing for Medical Marketers

Google, Search, Mobile Marketing, Industry Trends

3 Min Read

How Google’s Speed Update Affects Medical Marketers

Google, Voice Search, Industry Trends, Amazon, Apple

4 Min Read

Which Voice Assistant Will Win the Battle for Healthcare?

Digital Marketing, Google, Google Adwords

2 Min Read

Everything Medical Marketers Need to Know About Google Ads

Google, Voice Search, Industry Trends, Amazon, Apple

3 Min Read

Voice Search Could Improve Healthcare for Patients and Providers Alike

Google, Industry Trends, Artificial Intelligence

3 Min Read

Will Google Duplex Soon Schedule Patients' Appointments with Their Medical Providers?

Google, Mobile Healthcare, Medical Technology, Digital Healthcare

3 Min Read

Fitbit and Google Team Up on Digital Health Initiative

Medical Device Marketing, Google, Medical Technology

2 Min Read

Google and Flex Develop Secure Cloud for Medical Device Data

Google, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Artificial Intelligence, Digital Healthcare

3 Min Read

A Status Update on Google’s Forays into Digital Health

Medical Practice Marketing, Healthcare Marketing, Google, Search Engine Optimization, SEO

3 Min Read

Should #1 Rankings Be Your Medical Practice's Main SEO Goal?

Google, Medical Marketing, Facebook, mHealth, Industry Trends, Digital Healthcare, Amazon

3 Min Read

What Draws Big Tech to Healthcare?

Digital Marketing, Google, Physician, SEO, Website Optimization, Hospitals, Mobile SEO

2 Min Read

Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?

Google, Reputation Management, Review Management, Doctor Reviews, Physician, Local Search, HIPAA, Hospital, Local SEO, Google Maps

2 Min Read

Google Just Updated its Online Review Guidelines — Here’s What Medical Marketers Should Know

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Digital Advertising, Google Display Network

2 Min Read

How Medical Marketers Can Capitalize on Google's New Custom Intent Audiences Feature

Medical Practice Marketing, Google, Mobile Marketing, Physician, SEO, Local SEO, Mobile SEO

3 Min Read

Optimizing Your Medical Practice’s Listing on Google My Business

Google, Medical Technology Trends, Industry Trends, Digital Healthcare

3 Min Read

Google's New Plan to Make Healthcare Affordable for Low-Income Patients

Google, Campaign Optimization, Medical Marketing, Facebook, Digital Advertising

2 Min Read

Why Medical Marketers Need to Understand the Differences Between Google and Facebook Advertising

Google, Medical Marketing, Mobile Marketing, Healthcare Digital Marketing, Local Search, Voice Search, Local SEO

3 Min Read

How Medical Marketers Can Optimize for Voice Search to Boost Local Search Rankings

Digital Marketing, Medical Practice Marketing, Google, Search Engine Optimization, Search Engine Marketing, SEO, Website Optimization, Local Search, Local SEO

3 Min Read

How Schema Markup Helps Medical Organizations Improve Local SEO

Google, Facebook, Healthcare Digital Marketing, Mobile Healthcare, Medical Technology, mHealth, Industry Trends

3 Min Read

Google, Facebook, Amazon, and Apple: How Big Tech Is Going to Disrupt Healthcare, Big Time

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Search Engine Marketing, Medical Marketing, Digital Advertising, SEM

2 Min Read

Understanding Healthcare’s New Digital Sales Funnel

Healthcare Marketing, Google, Google Adwords, Medical Marketing, Medical Industry, Facebook Advertising, Industry Trends

3 Min Read

What the Sale of WebMD Means for Medical Marketers

Google, Social Media, Mobile Marketing, Facebook, Digital Advertising, Mobile Healthcare, Physician, Hospital, mHealth, Facebook Advertising

3 Min Read

Welcome to the Age of Mobile Medical Marketing

Medical Practice Marketing, Google, Hospital Marketing, Google Adwords, Search Engine Marketing, Physician, Hospital

3 Min Read

Making Digital Advertising Work for Your Medical Practice or Hospital

Google, Facebook, Mobile Healthcare, Medical Industry, Voice Search, Industry Trends

4 Min Read

Mary Meeker's Internet Trends Report 2017: Key Takeaways for Medical Marketers

Google, Bing, Physician, keywords, Healthcare Industry, Hospital, Big Data, Data Analytics, Medical Industry, Industry Trends

3 Min Read

3 Amazing Ways Google Search Data is Improving Healthcare

Digital Marketing, Medical Practice Marketing, Google, Patient Engagement, Medical Marketing, Facebook

3 Min Read

Want to Boost Your Digital Medical Marketing ROI? Know Your Audience

PPC, Digital Marketing, Medical Practice Marketing, Google, Social Media, Search Engine Marketing, Facebook, SEO

2 Min Read

The Three Pillars of a Successful Medical Practice Marketing Strategy

Digital Marketing, Google, Medical PPC, Google Adwords, Healthcare Marketing ROI, Medical Marketing, Perfomance Tracking, Data Analytics

3 Min Read

4 Recent Google AdWords Updates That Medical Marketers Should Know About

Google, Patient Engagement, Wearable Technology, Healthcare Industry, mHealth, Patient Centricity, Industry Trends

2 Min Read

Amazon Looking to Cash In On Consumer-Driven Digital Disruption in Healthcare

Medical Practice Marketing, Google, Content Marketing, Search Engine Marketing, SEO

3 Min Read

These Common Content Marketing Mistakes Could Be Hurting Your Medical Practice’s Online Visibility

Digital Marketing, Google, Medical PPC, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

Google, Doctor Reviews, Search Engine Marketing, Local Directory Listings, Physician, Hospital

2 Min Read

Here's How Patients Actually Search for Physicians Online

Google, Mobile Marketing, Physician, SEO, Hospital

3 Min Read

What Medical Marketers Should Know About Google’s “Mobile-First” Update

Google, Telemedicine, Data Analytics, Medical Technology Trends, mHealth

3 Min Read

How This Former Google Exec Plans to Change the Healthcare Industry Forever

Digital Marketing, Google, Patient Engagement, Medical Marketing, Medical Industry

7 Min Read

Can Google Save Your Life?

Digital Marketing, Google, Patient Engagement, Google Adwords, Digital Advertising, SEM

3 Min Read

What Medical Marketers Need to Know About Google Ad Extensions

Digital Marketing, Google, Online Marketing, Physician, Website Optimization, Hospital

4 Min Read

Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence

Digital Marketing, Google, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

Even More Proof That Google Deserves Your Medical Marketing Dollars

Digital Marketing, Google, Medical Marketing, Physician, SEO, Hospital

3 Min Read

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

Digital Marketing, Google, Patient Engagement, Telemedicine, Healthcare Industry, Big Data

3 Min Read

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

Digital Marketing, Google, Video Marketing, Mobile Marketing, Physician, Hospital

3 Min Read

Here's What Medical Marketers Can Learn from Google About Mobile Video Ads

Digital Marketing, Healthcare Marketing, Physician Marketing, Google, Social Media, Blogging, Physician, SEO, SEM

4 Min Read

5 Simple Ways Physicians Can Boost Their Online Presence

Google, Search, Medical Technology, Healthcare Industry, Medical Marketing Analytics

3 Min Read

Why Google's Symptom Search Is Going to Revolutionize Healthcare

Digital Marketing, Google, Medical PPC, Google Adwords, Physician, Hospital, Google Display Network

4 Min Read

How Google’s Latest Adwords Updates Will Impact Medical Marketers

News, Google

1 Min Read

Google Names MD Connect a Premier Partner

Digital Marketing, Digital Medical Marketing, Google, Google Adwords, Google Analytics, Medical Marketing, Search, Mobile Marketing

4 Min Read

Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

Healthcare Marketing, Google, Mobile Marketing

3 Min Read

How Healthcare Marketers Can Capitalize On Google's New Mobile-Friendly Algorithm

PPC, Google, Medical PPC

3 Min Read

How Does Medical PPC Stack Up Against Other Industries?

News, Google, Medical Marketing, Medical Technology, Healthcare Industry

4 Min Read

Google's Plan to Take the Healthcare Industry By Storm

PPC, Digital Marketing, Google, Medical PPC, Medical Marketing, SEM

7 Min Read

Good Riddance to Google's Right Rail

PPC, Digital Marketing, Healthcare Marketing, Google

2 Min Read

Saving Healthcare Digital Marketing Budget With Google's Location Extensions

Digital Marketing, Healthcare Marketing, Google, Website Design, Mobile PPC, Mobile Marketing, Healthcare Digital Marketing

3 Min Read

What Healthcare Needs to Know About Google's Mobile-Friendly Algorithm Update

Digital Marketing, Healthcare Marketing, Google, Social Media, Search Engine Marketing, Bing, Yahoo, Facebook

7 Min Read

Top Digital Platforms for Your Healthcare Marketing

Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Search Engine Optimization, Search Engine Marketing

4 Min Read

Google’s 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy

PPC, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Google Adwords, Mobile PPC

3 Min Read

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

PPC, Digital Medical Marketing, SEM Strategies, Google, Search Engine Marketing, Online Marketing

3 Min Read

Google's Close Variant Changes and How it Can Affect Your Medical PPC Campaigns

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press