Medical Marketing Insights

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical ...

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients. ...

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

It’s no secret that Facebook is a powerful clinical trial recruitment engine — here’s what you need to know to design and launch your first campaign.

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.