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Medical Marketing Insights

  • Facebook Updates Custom Audience Lists — Here's What That Means for Medical Marketers

    by Jonathan Catley 4 min read

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    Facebook has increased transparency in ad targeting, which means users can opt out of Custom Audience lists. How will this impact healthcare marketing?

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  • Facebook is Driving Innovations in Preventive Health

    by Jonathan Catley 4 min read

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    Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?

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  • Facebook Is Scandal-Ridden, but Remains Powerful Medium for Reaching Patients

    by Jonathan Catley 3 min read

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    Despite concerns over data privacy, patients and influencers continue to be active on Facebook. Here’s how medical marketers can engage these audiences.

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  • Facebook Is Changing Its Ads Manager. Here’s What Medical Marketers Need to Know.

    by Jonathan Catley 3 min read

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    Facebook Ads Manager has updated its design and navigation and introduced new features for advertisers. Here’s how to take advantage of the updates.

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  • Search Ads on Facebook? What the New Feature Could Mean for Medical Marketers

    by Jonathan Catley 3 min read

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    Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

    Read Post
  • 6 Social Media Trends for Medical Marketers to Follow in 2019

    by Jonathan Catley 5 min read

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    The social media landscape is changing, and fast. Here’s what medical marketers need to know to keep up in the coming year.

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  • What the Facebook Video Controversy Means for Medical Marketers

    by Jonathan Catley 5 min read

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    Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

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  • How Facebook's Algorithm Update Will Impact Medical Marketers

    by Jonathan Catley 3 min read

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    Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

    Read Post
  • How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

    by Jonathan Catley 4 min read

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    If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

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  • What the Sale of WebMD Means for Medical Marketers

    by Jonathan Catley 4 min read

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    After considering almost 100 bids, WebMD has finally sold — but what does their sale mean for medical marketing?

    Read Post
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  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
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  • Positioning (2)
  • TV Advertising (2)
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  • diversity (2)
  • internet marketing for physicians (2)
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  • ADA (1)
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