Medical Marketing Insights

Despite concerns over data privacy, patients and influencers continue to be active on Facebook. Here’s how medical marketers can engage these audiences.

Facebook Ads Manager has updated its design and navigation and introduced new features for advertisers. Here’s how to take advantage of the updates.

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

The social media landscape is changing, and fast. Here’s what medical marketers need to know to keep up in the coming year.

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical ...

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients. ...

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.