Medical Marketing Insights

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

The social media landscape is changing, and fast. Here’s what medical marketers need to know to keep up in the coming year.

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

As sponsors and CROs face patient recruitment issues, more clinical trials are looking to other countries for willing patients. Here are the benefits and drawbacks to global clinical ...

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients. ...

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

It’s no secret that Facebook is a powerful clinical trial recruitment engine — here’s what you need to know to design and launch your first campaign.