Medical Marketing Insights

Facebook has increased transparency in ad targeting, which means users can opt out of Custom Audience lists. How will this impact healthcare marketing?

Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?

Despite concerns over data privacy, patients and influencers continue to be active on Facebook. Here’s how medical marketers can engage these audiences.

Facebook Ads Manager has updated its design and navigation and introduced new features for advertisers. Here’s how to take advantage of the updates.

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

The social media landscape is changing, and fast. Here’s what medical marketers need to know to keep up in the coming year.

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

After considering almost 100 bids, WebMD has finally sold — but what does their sale mean for medical marketing?