Medical Marketing Insights

Starting this fall, Facebook will no longer allow advertisers to target based on racial and ethnic identifiers. Here’s what that means for clinical trials looking to recruit a racially diverse group of patients. ...

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

It’s no secret that Facebook is a powerful clinical trial recruitment engine — here’s what you need to know to design and launch your first campaign.

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

Learn why social media is such a powerful patient recruitment engine for clinical trials.

For clinical trials looking to enroll Millennial patients, digital marketing is now a non-negotiable requirement.

In order to bolster clinical trial diversity, we first have to understand the existing barriers that prevent it.