Medical Marketing Insights

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

It’s no secret that Facebook is a powerful clinical trial recruitment engine — here’s what you need to know to design and launch your first campaign.

It seems like every big tech company is looking to break into healthcare — what’s driving this trend and what can we expect in the future?

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.