Medical Marketing Insights

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

It’s no secret that Facebook is a powerful clinical trial recruitment engine — here’s what you need to know to design and launch your first campaign.

It seems like every big tech company is looking to break into healthcare — what’s driving this trend and what can we expect in the future?

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Struggling with patient recruitment and retention? Ring in the new year with these best practices for clinical trial marketing.

Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

Learn why social media is such a powerful patient recruitment engine for clinical trials.