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Facebook Updates Custom Audience Lists — Here's What That Means for Medical Marketers
by Jonathan Catley 4 min read
Facebook has increased transparency in ad targeting, which means users can opt out of Custom Audience lists. How will this impact healthcare marketing?
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Facebook is Driving Innovations in Preventive Health
by Jonathan Catley 4 min read
Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?
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What Do Facebook's Privacy Updates Mean for Medical Marketers?
by Jonathan Catley 4 min read
Is the future of medical marketing on “dark social”? Here’s what healthcare providers need to know about evolving privacy regulations on social media.
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The Link Between SEO and Social Media
by Jonathan Catley 3 min read
Studies show an indirect but powerful relationship between social media and SEO. Here’s what medical marketers need to know about boosting their search rankings.
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Facebook to Offer Appointment Booking via Messenger
by Jonathan Catley 3 min read
Facebook’s latest update includes a booking feature on Messenger that allows patients to schedule appointments directly from the app.
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Facebook Is Scandal-Ridden, but Remains Powerful Medium for Reaching Patients
by Jonathan Catley 3 min read
Despite concerns over data privacy, patients and influencers continue to be active on Facebook. Here’s how medical marketers can engage these audiences.
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Facebook Is Changing Its Ads Manager. Here’s What Medical Marketers Need to Know.
by Jonathan Catley 3 min read
Facebook Ads Manager has updated its design and navigation and introduced new features for advertisers. Here’s how to take advantage of the updates.
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How the Changing Social Media Landscape Will Affect Medical Marketers in 2019
by Jonathan Catley 5 min read
Understanding the latest social media trends and capabilities can help healthcare marketers use their advertising budgets wisely in 2019.
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Thinking about Facebook as a Local Search Engine for Medical Practices
by Jonathan Catley 5 min read
Current Facebook search capabilities give local healthcare providers a boost — especially if the potential patient is “in network.”
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How to Scale Your Medical Practice's Social Media Accounts
by Jonathan Catley 4 min read
If your healthcare organization’s social media accounts are growing more quickly than you can keep up with, here’s how to sustainably accelerate that growth.
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- internet marketing for doctors (11)
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- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
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- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
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- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
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