Medical Marketing Insights

Understanding the latest social media trends and capabilities can help healthcare marketers use their advertising budgets wisely in 2019.

Current Facebook search capabilities give local healthcare providers a boost — especially if the potential patient is “in network.”

If your healthcare organization’s social media accounts are growing more quickly than you can keep up with, here’s how to sustainably accelerate that growth.

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Marketing channels work best when they work together. Clinical trials can use information gathered from Google to build more effective social media campaigns.

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?