Medical Marketing Insights

Is the future of medical marketing on “dark social”? Here’s what healthcare providers need to know about evolving privacy regulations on social media.

Studies show an indirect but powerful relationship between social media and SEO. Here’s what medical marketers need to know about boosting their search rankings.

Facebook’s latest update includes a booking feature on Messenger that allows patients to schedule appointments directly from the app.

Despite concerns over data privacy, patients and influencers continue to be active on Facebook. Here’s how medical marketers can engage these audiences.

Facebook Ads Manager has updated its design and navigation and introduced new features for advertisers. Here’s how to take advantage of the updates.

Understanding the latest social media trends and capabilities can help healthcare marketers use their advertising budgets wisely in 2019.

Current Facebook search capabilities give local healthcare providers a boost — especially if the potential patient is “in network.”

If your healthcare organization’s social media accounts are growing more quickly than you can keep up with, here’s how to sustainably accelerate that growth.

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...