Medical Marketing Insights

Though patients are interested in clinical research, their doctors aren’t talking about clinical trials. Here’s how CROs and sponsors can continue to tap into patient interest.

The rise of retail clinics, urgent care centers, and mega-mergers between insurers and big box stores spells trouble for medical practices who are unable to adapt to a changing marketplace.

Physicians are connecting with their patients in more ways than ever. With Twitter, these medical professionals have found an outlet that channels their expertise while supporting followers.

The #TheatreCapChallenge shows that putting patient needs first doesn’t always require disruptive institutional change.

Even in the digital age, properly trained front-of-office staff is still important when it comes to getting new patients for your medical practice.