We’ll show you how we think.

Online Marketing, Digital Advertising, TV Advertising

3 Min Read

What Will the Drug Price Disclosure Regulation Mean for Healthcare Marketers?

PPC, Search, Digital Advertising, SEO

3 Min Read

Search Spend Is Up, but its Share of Digital Ad Spend Is Lagging

Social Media, Digital Advertising, Facebook Advertising

4 Min Read

6 Social Media Trends for Medical Marketers to Follow in 2019

Digital Advertising, privacy, Industry Trends

2 Min Read

What Slowing Programmatic Spend Means for Medical Marketers

Digital Marketing, Digital Advertising, TV Advertising

3 Min Read

“Ask Your Doctor” Ads Work as Well on Digital as on TV

Medical PPC, Google Adwords, Search, Digital Advertising

3 Min Read

How Hospitals Can Leverage Google AdWords to Grow Service Lines

Google Adwords, Digital Advertising, Healthcare Digital Marketing, Data Analytics, Medical Technology Trends, Local SEO

4 Min Read

Digital Marketing Stats That Every Medical Practice Should Know

PPC, Medical Practice Marketing, Google Adwords, Search Engine Marketing, Digital Advertising, Physician

3 Min Read

How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI

Social Media, Healthcare Branding, Digital Advertising, Physician, Website Optimization, Hospitals

3 Min Read

Get More Online Referrals By Optimizing the Digital Patient Journey

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Digital Advertising, Google Display Network

2 Min Read

How Medical Marketers Can Capitalize on Google's New Custom Intent Audiences Feature

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Google Adwords, Digital Advertising

3 Min Read

What Medical Marketers Need to Know About Quality Score to Boost Their Google AdWords ROI

Digital Marketing, Google Adwords, Campaign Optimization, Facebook, Digital Advertising, Physician, Perfomance Tracking, Data Analytics

2 Min Read

Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

Medical Practice Marketing, Campaign Optimization, Healthcare Marketing ROI, Digital Advertising, Physician, Data Analytics

2 Min Read

Last-Click Attribution May Be Jeopardizing Your Medical Practice's Digital Marketing ROI

Digital Marketing, Social Media, Patient Engagement, Digital Advertising, Physician, SEM, Medical Practice Management, Facebook Advertising

3 Min Read

How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

Google, Campaign Optimization, Medical Marketing, Facebook, Digital Advertising

2 Min Read

Why Medical Marketers Need to Understand the Differences Between Google and Facebook Advertising

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Search Engine Marketing, Medical Marketing, Digital Advertising, SEM

2 Min Read

Understanding Healthcare’s New Digital Sales Funnel

Google, Social Media, Mobile Marketing, Facebook, Digital Advertising, Mobile Healthcare, Physician, Hospital, mHealth, Facebook Advertising

3 Min Read

Welcome to the Age of Mobile Medical Marketing

Digital Marketing, Google, Medical PPC, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

Healthcare Marketing, Campaign Optimization, Healthcare Marketing ROI, Medical Marketing, Digital Advertising, Perfomance Tracking

6 Min Read

Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World

Social Media, Healthcare Marketing ROI, Facebook, Digital Advertising, Physician, Hospital, Facebook Advertising

3 Min Read

Why Facebook Advertising is Now a Best Practice for Medical Marketers

PPC, Digital Marketing, Medical PPC, Healthcare Marketing ROI, Digital Advertising, Hospital

3 Min Read

How Do I Maximize My Hospital’s Digital Advertising ROI?

Digital Marketing, Hospital Marketing, Social Media, Digital Advertising, SEO, SEM

3 Min Read

3 Key Considerations for Hospitals Investing in Digital Marketing

Digital Marketing, Social Media, Medical Marketing, Mobile Marketing, Digital Advertising, Physician, Hospital

4 Min Read

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital Marketing, Patient Engagement, Google Adwords, Medical Marketing, Digital Advertising, Physician

4 Min Read

Digital Ad Messaging Tips and Tricks for Medical Marketers

Digital Marketing, Hospital Marketing, Patient Engagement, Medical Marketing, Digital Advertising, Physician

3 Min Read

What is “Patient Engagement” in the Digital Age and Why Does it Matter?

Digital Marketing, Google, Patient Engagement, Google Adwords, Digital Advertising, SEM

3 Min Read

What Medical Marketers Need to Know About Google Ad Extensions

Google Adwords, Medical Marketing, Digital Advertising, SEO, keywords, SEM

2 Min Read

Want More New Patients for Your Medical Practice? Build Better Landing Pages

Digital Marketing, Google, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

Even More Proof That Google Deserves Your Medical Marketing Dollars

PPC, Digital Marketing, Hospital Marketing, Digital Advertising, SEM, Hospital

3 Min Read

How Hospitals Can Target Active Patients Online to Improve Their Digital Marketing ROI

Medical Marketing, Digital Advertising, Physician, Healthcare Industry, HIPAA, Hospital

2 Min Read

Calling All Medical Marketers: Is Your Digital Ad Campaign HIPAA Compliant?

Digital Marketing, SEM Strategies, Medical Marketing, Digital Advertising, Physician, Hospital

3 Min Read

Banner Ads May Not Be the Best Choice for Your Medical Marketing Dollars

Medical Practice Marketing, Medical Marketing, Digital Advertising, Physician

3 Min Read

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

SEM Strategies, Hospital Marketing, Search Engine Optimization, Blogging, Search Engine Marketing, Patient Experience, Mobile Marketing, Digital Advertising, Healthcare Digital Marketing

4 Min Read

5 Ways Hospitals Can Win the Search Engine Marketing Game

PPC, Digital Marketing, Search Engine Optimization, online health search behavior, Digital Advertising, Healthcare Digital Marketing

4 Min Read

Understanding the Patient Digital Search Process

img-feature

Medical Marketer's Guide: Website Design

from-blog-circle

Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press