Medical Marketing Insights

Increasing ROI and lowering CPA requires careful planning. Here are five questions to get started.

These key stats from 2017 reveal how your practice can succeed in the new digital landscape.

Storing data on the cloud reduces operational overhead and makes essential functions seamless. Hospitals have finally taken notice.

PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up?

Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.

Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.

In an omnichannel healthcare environment, last-click attribution models have become a relic of the past. Here’s what medical marketers should do instead.

Tracking these performance metrics will help improve your hospital's digital marketing outcomes. 

AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?

Internet search is generating massive amounts of consumer data — how is the medical industry going to use it?