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5 Questions Medical Marketers Should Ask Themselves about ROI
by Jonathan Catley 4 min read
Increasing ROI and lowering CPA requires careful planning. Here are five questions to get started.
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Digital Marketing Stats That Every Medical Practice Should Know
by Jonathan Catley 6 min read
These key stats from 2017 reveal how your practice can succeed in the new digital landscape. ...
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Hospitals Are Finally Embracing Cloud Computing
by Jonathan Catley 3 min read
Storing data on the cloud reduces operational overhead and makes essential functions seamless. Hospitals have finally taken notice.
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3 Takeaways from PwC’s 2018 Health Industry Issues Report
by Jonathan Catley 3 min read
PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up?
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Is Your Medical Organization's Digital Advertising Budget Being Wasted on Bot Traffic?
by Jonathan Catley 3 min read
Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.
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Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI
by Jonathan Catley 2 min read
Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.
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Last-Click Attribution May Be Jeopardizing Your Medical Practice's Digital Marketing ROI
by Jonathan Catley 3 min read
In an omnichannel healthcare environment, last-click attribution models have become a relic of the past. Here’s what medical marketers should do instead.
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10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI
by Jonathan Catley 5 min read
Tracking these performance metrics will help improve your hospital's digital marketing outcomes.
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Should We Use Social Media to Diagnose Diseases?
by Jonathan Catley 4 min read
AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?
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3 Amazing Ways Google Search Data is Improving Healthcare
by Jonathan Catley 5 min read
Internet search is generating massive amounts of consumer data — how is the medical industry going to use it?
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