Medical Marketing Insights

Data analytics can help make clinical trials more efficient, cost-effective, and patient-centric.

Increasing ROI and lowering CPA requires careful planning. Here are five questions to get started.

The way clinical trials use patient data is rapidly changing, revealing a need for increased privacy regulations and standardization across the industry.

A recent study shows that many healthcare providers do not meet EU standards for data security, but the industry is working to increase protection for patients.

These key stats from 2017 reveal how your practice can succeed in the new digital landscape. ...

Storing data on the cloud reduces operational overhead and makes essential functions seamless. Hospitals have finally taken notice.

In the digital age, legacy clinical trial data platforms aren’t enough. Here’s what real-time data can bring to the table.

PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up?

Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.

Pragmatic trials offer real-world data on the efficacy of a treatment — and an opportunity to take advantage of new medical technology.