Medical Marketing Insights

Even though hospitals are considered life-saving medical centers, when it comes down to it they are businesses that rely upon getting - and retaining – patients. Successfully incorporating video into your current marketing plan can help attract the attention of prospective patients and ...

More and more, doctors and patients are relying on the internet to interact with each other. Using healthcare portals accessible on the web has revolutionized communication and substantially reduced the number of phone calls ...

You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word of mouth is one of the most ...

One of the eternal struggles for physicians is the balance between maximizing revenue and valuing patients’ time. Squeezing in as many appointments as possible may seem like the best way to maximize revenue, but does this practice hurt a physician in ...

Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is always respected. By following a few rules and choosing low-risk ...

It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This is the pool of potential patients they draw from, so it makes ...

Podcasts can be a great way for physicians to create relevant, engaging content for patients. Podcast content can be integrated into a variety of the physician’s existing marketing efforts, such as a website or social media. If you have a physician ...

Storytelling has been around far longer than man's capacity to put those stories into words. People tell stories with their hands, their eyes, their smiles, and yes, their words. The art of storytelling today is used to create bonds and ...

Education is one of the tried and true tools of any medical device marketer. Putting your product into the hands of a potential user and showing him or her how a device benefits patients is one of the most powerful marketing tools available. ...

While prospective clients of ours most certainly do their due diligence to determine if MD Connect can meet their online marketing needs, not many realize that we are doing the same and evaluating them in return. With a ...