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A Video is Worth a Thousand Words -- Using Videos for Hospital Marketing
by Jonathan Catley 4 min read
Even though hospitals are considered life-saving medical centers, when it comes down to it they are businesses that rely upon getting - and retaining – patients. Successfully incorporating video into your current marketing plan can help attract the ...
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The Value of Healthcare Portals for Patient Engagement
by Jonathan Catley 6 min read
More and more, doctors and patients are relying on the internet to interact with each other. Using healthcare portals accessible on the web has revolutionized communication and substantially ...
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How Customer Service is Your Best Physican Marketing Tool
by Jonathan Catley 4 min read
You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word ...
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Why Wait Times Matter in Physician Marketing
by Jonathan Catley 3 min read
One of the eternal struggles for physicians is the balance between maximizing revenue and valuing patients’ time. Squeezing in as many appointments as possible may seem like the best way to maximize revenue, but does ...
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Keeping Your Content Marketing HIPAA-Compliant
by Jonathan Catley 2 min read
Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is always respected. By following ...
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Making the Hospital Part of the Community
by Jonathan Catley 3 min read
It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This is the pool of potential ...
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3 Great Topics for Physicians New to Podcasting
by Jonathan Catley 3 min read
Podcasts can be a great way for physicians to create relevant, engaging content for patients. Podcast content can be integrated into a variety of the physician’s existing marketing efforts, such as a website or ...
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Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
by Jonathan Catley 3 min read
Storytelling has been around far longer than man's capacity to put those stories into words. People tell stories with their hands, their eyes, their smiles, and yes, their words. The art of storytelling today ...
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Turn Your Medical Device's User Manual into an Online Marketing Tool
by Jonathan Catley 3 min read
Education is one of the tried and true tools of any medical device marketer. Putting your product into the hands of a potential user and showing him or her how a device benefits patients is one of the most powerful ...
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5 Reasons Why You Might Not Be Our Perfect Client
by Dan Stempel 5 min read
While prospective clients of ours most certainly do their due diligence to determine if MD Connect can meet their online marketing needs, not many realize that we are doing the same and ...
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- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
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- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
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- search engine optimization for voice search (5)
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- finding new patients online (3)
- medical marketing statistics (3)
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- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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