Medical Marketing Insights

Even though hospitals are considered life-saving medical centers, when it comes down to it they are businesses that rely upon getting - and retaining – patients. Successfully incorporating video into your current marketing plan can help attract the ...

More and more, doctors and patients are relying on the internet to interact with each other. Using healthcare portals accessible on the web has revolutionized communication and substantially ...

You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word ...

One of the eternal struggles for physicians is the balance between maximizing revenue and valuing patients’ time. Squeezing in as many appointments as possible may seem like the best way to maximize revenue, but does ...

Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is always respected. By following ...

It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This is the pool of potential ...

Podcasts can be a great way for physicians to create relevant, engaging content for patients. Podcast content can be integrated into a variety of the physician’s existing marketing efforts, such as a website or ...

The costs of patient recruitment and retention are often under-recognized when budgeting for clinical trials. In an article published in

Patient recruitment and retention are two critical factors in today's clinical trials. Successful communication that results in a qualified pool of applicants, along with a high rate of participant retention, can ...

Storytelling has been around far longer than man's capacity to put those stories into words. People tell stories with their hands, their eyes, their smiles, and yes, their words. The art of storytelling today ...