Medical Marketing Insights

How to Use Prior Period Analysis in Google Analytics Building web sites and actively managing online ...

Your website provides an excellent opportunity to introduce your medical practice to a wider audience than almost any other advertising means. However, it is your website’s ...

Medical practices have a lot of options when it comes to marketing their practice, but how do you know which channel is the best fit? Print, radio and TV have been the traditional media channels of choice for years, ...

Converting site visitors into inquiries requires a planned approach.  Each practice’s website is unique and each product conversion points have unique value propositions.  However, over the course of ...

There are so many new channels and tools utilized for business development nowadays that often times we overlook areas that previously had a dramatic impact on our medical business. Having a social presence is ...

Conversion (rate) optimization should be an essential component of any comprehensive digital marketing effort.  Conversion Rate= ...

Here's one of the biggest lessons I have learned in my entire web marketing career : Nothing matters more than conversion rate. Why is conversion rate so important? Simply put, it separates marketing programs with a high return on investment, from ...