Medical Marketing Insights

Mobile traffic is dominating the internet — but can healthcare dominate mobile ads?

Boost usability and cut down on confusion by building out landing pages and microsites for new service lines.

Learn how to improve the patient experience during the path to treatment in order to generate more new appointments and retain existing business.

When it comes to maximizing the rate of conversion for your medical practice’s website, there really is some truth to the saying, “beauty is only skin deep.”

When leveraged correctly, these five strategies promise to turn more visitors to your hospital’s website into patients.

  It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign's conversion rates. ...

You've optimized your medical practice's website, but your conversion rates haven't budged. Look for the following causes of poor conversion rates to find the root of the problem.

When it comes right down to it, your website isn’t simply about your medical practice. It is actually a continuation of your practice. If your website appears unprofessional, cluttered, difficult to navigate, ...

Choosing keyword match types is almost as important as selecting the keywords themselves. Keywords are the “what” when targeting search engine users, while match types are the “how”. Match types are the basic rules ...