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Hospital Website Design Best Practices
by Jonathan Catley 5 min read
Your hospital's ability to attract new patients online is largely dependent on the quality of its website.
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Optimizing Your Medical Marketing Strategy for Millennial Patients
by Jonathan Catley 3 min read
With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.
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These Common Content Marketing Mistakes Could Be Hurting Your Medical Practice’s Online Visibility
by Jonathan Catley 4 min read
Content marketing plays an integral in your medical practice’s ability to attract new patients online — but without the proper approach, you may be doing more harm than good.
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Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy
by Jonathan Catley 3 min read
Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.
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Why Wordpress Is the Best Choice for Hosting Your Medical Practice's Website
by Jonathan Catley 4 min read
When it comes to SEO for your medical practice’s website, not all hosting platforms are created equal — here’s why WordPress outshines the rest.
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How to Write the Best Possible Headlines for Your Medical Practice's Online Content
by Jonathan Catley 4 min read
When it comes to maximizing the ROI of your medical practice's content marketing campaign, your headlines may matter more than anything else.
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How to Turn Your Patients Into Brand Ambassadors for Your Medical Practice
by Jonathan Catley 2 min read
Here’s how to turn current patient satisfaction into one of your most valuable marketing assets.
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Digital Analytics 101 for Healthcare Marketers: Blogging
by Jonathan Catley 6 min read
In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...
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Optimizing Your Hospital's Online Presence: Create Great Content
by Jonathan Catley 5 min read
A hospital’s website will always be the primary hub for its online outreach. But without the promise of anything fresh to keep patients coming back, a website is static — great content is what gives your page the power to reach and expand your ...
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A Blog Post a Day Keeps Your Patients Engaged
by Jonathan Catley 5 min read
Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...
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- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
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- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
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- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
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- seo vs. ppc (3)
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- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
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