Medical Marketing Insights

Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.

Content marketing plays an integral in your medical practice’s ability to attract new patients online — but without the proper approach, you may be doing more harm than good.

Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.

When it comes to SEO for your medical practice’s website, not all hosting platforms are created equal — here’s why WordPress outshines the rest.

When it comes to maximizing the ROI of your medical practice's content marketing campaign, your headlines may matter more than anything else.

Here’s how to turn current patient satisfaction into one of your most valuable marketing assets.

In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...

A hospital’s website will always be the primary hub for its online outreach. But without the promise of anything fresh to keep patients coming back, a website is static — great content is what gives your page the power to reach and expand your ...

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...