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Medical Marketing Insights

  • Hospital Website Design Best Practices

    by Jonathan Catley 5 min read

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    Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

    Read Post
  • Optimizing Your Medical Marketing Strategy for Millennial Patients

    by Jonathan Catley 3 min read

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    With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.

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  • These Common Content Marketing Mistakes Could Be Hurting Your Medical Practice’s Online Visibility

    by Jonathan Catley 4 min read

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    Content marketing plays an integral in your medical practice’s ability to attract new patients online — but without the proper approach, you may be doing more harm than good.

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  • Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy

    by Jonathan Catley 3 min read

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    Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.

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  • Why Wordpress Is the Best Choice for Hosting Your Medical Practice's Website

    by Jonathan Catley 4 min read

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    When it comes to SEO for your medical practice’s website, not all hosting platforms are created equal — here’s why WordPress outshines the rest.

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  • How to Write the Best Possible Headlines for Your Medical Practice's Online Content

    by Jonathan Catley 4 min read

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    When it comes to maximizing the ROI of your medical practice's content marketing campaign, your headlines may matter more than anything else.

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  • How to Turn Your Patients Into Brand Ambassadors for Your Medical Practice

    by Jonathan Catley 2 min read

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    Here’s how to turn current patient satisfaction into one of your most valuable marketing assets.

    Read Post
  • Digital Analytics 101 for Healthcare Marketers: Blogging

    by Jonathan Catley 6 min read

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    In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...

    Read Post
  • Optimizing Your Hospital's Online Presence: Create Great Content

    by Jonathan Catley 5 min read

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    A hospital’s website will always be the primary hub for its online outreach. But without the promise of anything fresh to keep patients coming back, a website is static — great content is what gives your page the power to reach and expand your ...

    Read Post
  • A Blog Post a Day Keeps Your Patients Engaged

    by Jonathan Catley 5 min read

    • Tweet

    Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...

    Read Post
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  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
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  • Google Display Network (2)
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  • Positioning (2)
  • TV Advertising (2)
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  • diversity (2)
  • internet marketing for physicians (2)
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  • self-diagnosis (2)
  • ADA (1)
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