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Medical Marketing Insights

  • What Medical Marketers Need to Know About Link Building

    by Jonathan Catley 3 min read

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    If you’re interested in elevating your medical website’s link building strategy, here are three simple ways to get started.

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  • How Medical Device Companies Should Speak to Primary Care Physicians

    by Jonathan Catley 3 min read

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    When marketing medical devices to primary care physicians, the secret to success may be simplicity.

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  • Digital Dominates Deloitte's Healthcare Marketers Trend Report

    by Jonathan Catley 4 min read

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    A report from MM&M and Deloitte explains the dynamic, digital-first state of healthcare marketing — and some surprising changes that could impact your 2019 strategy.

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  • 3 Scalable Ways to Plan Your Healthcare Organization's Editorial Calendar

    by Jonathan Catley 4 min read

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    With the right resources, an editorial calendar can help your healthcare organization stay on track and grow your business.

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  • Medical Marketers: An Optimized Site Doesn't Rank without Good Content

    by Jonathan Catley 4 min read

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    Great content is the backbone of good SEO. Ensure that your blog posts and premium content are relevant to your audience, tailored to your specialty and location, and full of empathy.

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  • 5 Content Statistics for Medical Marketers to Remember in 2019

    by Jonathan Catley 4 min read

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    Let these five key medical marketing statistics guide and inform your 2019 content strategy.

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  • Why Storytelling Matters for Medical Marketers

    by Jonathan Catley 4 min read

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    Medical marketers can’t differentiate their practices on procedures, doctors, or statistics alone. Storytelling inspires emotion, demonstrates empathy, and differentiates your ...

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  • How Have Medical Device Marketing Strategies Changed in the Digital Age?

    by Dan Stempel 4 min read

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    Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.

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  • The State of Healthcare Content Marketing in 2017

    by Jonathan Catley 4 min read

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    Content marketing best practices are constantly evolving in accordance with shifting consumer trends and preferences — here’s what medical marketers need to know.

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  • 4 Marketing Mistakes Hospitals Should Avoid At All Costs

    by Jonathan Catley 4 min read

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    As competition in the online healthcare market continues to increase, hospitals should avoid these digital marketing mistakes in order to keep the upper hand.

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  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
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  • Medical Reviews (6)
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  • TV Advertising (2)
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  • diversity (2)
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  • self-diagnosis (2)
  • ADA (1)
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