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Medical Marketing Insights

  • CVS to Connect Vulnerable Patients with Social Care Networks

    by Jonathan Catley 6 min read

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      For low-income populations, access to quality healthcare is frequently out of reach. CVS and Aetna are offering a solution by connecting patients with social care networks in their communities.

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  • 5 Areas Where Medical Practices Can Get Involved with Community Outreach

    by Jonathan Catley 3 min read

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    Community outreach is a powerful tool for medical professionals to market their private practice in their community. Volunteering your time or donating your services or money within your city or town provides new opportunities to form relationships with local citizens.

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  • Marketing to Referring Physicians: What You Need to Know

    by Jonathan Catley 3 min read

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    Recent conversations about hospital marketing center around several particularly buzzworthy topics, including everything from the increasing importance of

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  • How Your Hospital Marketing Programs can Improve Public Health

    by Jonathan Catley 4 min read

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    Is hospital marketing a tool that can do more than just sell medical services? With 

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  • Get that Hospital Trending: How to Make an Impact on Social Media

    by Jonathan Catley 4 min read

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    Is it going to be Twitter or Facebook? How about Pinterest or Instagram? Clearly, social media must continue to play a role in the current consumer-driven healthcare arena, but how do marketers manage this growing field? With over a billion active ...

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  • Making the Hospital Part of the Community

    by Jonathan Catley 4 min read

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    It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This is the pool of potential patients they draw from, so it makes ...

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  • 5 Places Medical Practices Can Get Involved with Community Outreach

    by Jonathan Catley 4 min read

    • Tweet

    Savvy medical practitioners know that healthy communities are stronger communities. Your medical practice can play a vital role in making your community a healthier place for the families and individuals that call your community home. Not only that, ...

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