Medical Marketing Insights

  For low-income populations, access to quality healthcare is frequently out of reach. CVS and Aetna are offering a solution by connecting patients with social care networks in their communities.

Recent conversations about hospital marketing center around several particularly buzzworthy topics, including everything from the increasing importance of

Is hospital marketing a tool that can do more than just sell medical services? With 

Is it going to be Twitter or Facebook? How about Pinterest or Instagram? Clearly, social media must continue to play a role in the current consumer-driven healthcare arena, but how do marketers manage this growing field? With over a billion active ...

It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This is the pool of potential patients they draw from, so it makes ...

Savvy medical practitioners know that healthy communities are stronger communities. Your medical practice can play a vital role in making your community a healthier place for the families and individuals that call your community home. Not only that, ...