Medical Marketing Insights

Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.

In an omnichannel healthcare environment, last-click attribution models have become a relic of the past. Here’s what medical marketers should do instead.

Build successful digital marketing strategies on Google and Facebook by understanding their unique advantages and disadvantages. 

In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.

The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?

  It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign's conversion rates. ...

Choosing keyword match types is almost as important as selecting the keywords themselves. Keywords are the “what” when targeting search engine users, while match types are the “how”. Match types are the basic rules ...