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Medical Marketing Insights

  • Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

    by Jonathan Catley 2 min read

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    Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.

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  • Last-Click Attribution May Be Jeopardizing Your Medical Practice's Digital Marketing ROI

    by Jonathan Catley 3 min read

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    In an omnichannel healthcare environment, last-click attribution models have become a relic of the past. Here’s what medical marketers should do instead.

    Read Post
  • Why Medical Marketers Need to Understand the Differences Between Google and Facebook Advertising

    by Jonathan Catley 3 min read

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    Build successful digital marketing strategies on Google and Facebook by understanding their unique advantages and disadvantages. 

    Read Post
  • Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World

    by Michael Nicolosi 8 min read

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    In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.

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  • How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

    by Jonathan Catley 3 min read

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      It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign's conversion rates. ...

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  • Choose Carefully: Keyword Match Type Tips for Medical Search Marketing

    by Nick Snow 4 min read

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    Choosing keyword match types is almost as important as selecting the keywords themselves. Keywords are the “what” when targeting search engine users, while match types are the “how”. Match types are the basic rules ...

    Read Post
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  • Regulatory Compliance (8)
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  • Apple (6)
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