Medical Marketing Insights

With the right resources, an editorial calendar can help your healthcare organization stay on track and grow your business.

Kick off a strong brand publishing program for your medical practice by establishing a consistent voice at the start.

From quality content to engaging design, here’s what medical marketers need to know about building an effective blog.

These simple guidelines will help your medical practice avoid common risk pitfalls, achieve compliance, and embrace digital marketing.

Through engaging online content, top-tier hospitals can do more than provide medical care to patients; they can serve as resources for a wider community.

With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.

These days, attracting new patients requires optimizing your medical practice’s “web presence” across multiple digital channels — here’s what you need to know.

For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. 

In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...