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3 Scalable Ways to Plan Your Healthcare Organization's Editorial Calendar
by Jonathan Catley 4 min read
With the right resources, an editorial calendar can help your healthcare organization stay on track and grow your business.
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How to Refine the Voice of Your Medical Marketing Blog
by Jonathan Catley 3 min read
Kick off a strong brand publishing program for your medical practice by establishing a consistent voice at the start.
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What Makes a Great Healthcare Blog?
by Jonathan Catley 5 min read
From quality content to engaging design, here’s what medical marketers need to know about building an effective blog.
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Let’s Talk about Risk in Healthcare Marketing
by Jonathan Catley 3 min read
These simple guidelines will help your medical practice avoid common risk pitfalls, achieve compliance, and embrace digital marketing.
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12 of Our Favorite New (and Old) Hospital Blogs for 2018
by Jonathan Catley 6 min read
Through engaging online content, top-tier hospitals can do more than provide medical care to patients; they can serve as resources for a wider community.
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Optimizing Your Medical Marketing Strategy for Millennial Patients
by Jonathan Catley 3 min read
With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.
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5 Simple Ways Physicians Can Boost Their Online Presence
by Jonathan Catley 5 min read
These days, attracting new patients requires optimizing your medical practice’s “web presence” across multiple digital channels — here’s what you need to know.
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15 Hospitals with Great Blogs
by Jonathan Catley 6 min read
For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating.
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Digital Analytics 101 for Healthcare Marketers: Blogging
by Jonathan Catley 6 min read
In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...
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A Blog Post a Day Keeps Your Patients Engaged
by Jonathan Catley 5 min read
Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...
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- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
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- finding new patients online (3)
- medical marketing statistics (3)
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- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
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- diversity (2)
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