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Medical Marketing Insights

  • 3 Scalable Ways to Plan Your Healthcare Organization's Editorial Calendar

    by Jonathan Catley 4 min read

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    With the right resources, an editorial calendar can help your healthcare organization stay on track and grow your business.

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  • How to Refine the Voice of Your Medical Marketing Blog

    by Jonathan Catley 3 min read

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    Kick off a strong brand publishing program for your medical practice by establishing a consistent voice at the start.

    Read Post
  • What Makes a Great Healthcare Blog?

    by Jonathan Catley 5 min read

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    From quality content to engaging design, here’s what medical marketers need to know about building an effective blog.

    Read Post
  • Let’s Talk about Risk in Healthcare Marketing

    by Jonathan Catley 3 min read

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    These simple guidelines will help your medical practice avoid common risk pitfalls, achieve compliance, and embrace digital marketing.

    Read Post
  • 12 of Our Favorite New (and Old) Hospital Blogs for 2018

    by Jonathan Catley 6 min read

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    Through engaging online content, top-tier hospitals can do more than provide medical care to patients; they can serve as resources for a wider community.

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  • Optimizing Your Medical Marketing Strategy for Millennial Patients

    by Jonathan Catley 3 min read

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    With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.

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  • 5 Simple Ways Physicians Can Boost Their Online Presence

    by Jonathan Catley 5 min read

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    These days, attracting new patients requires optimizing your medical practice’s “web presence” across multiple digital channels — here’s what you need to know.

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  • 15 Hospitals with Great Blogs

    by Jonathan Catley 6 min read

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    For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. 

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  • Digital Analytics 101 for Healthcare Marketers: Blogging

    by Jonathan Catley 6 min read

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    In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...

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  • A Blog Post a Day Keeps Your Patients Engaged

    by Jonathan Catley 5 min read

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    Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...

    Read Post
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  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
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  • Positioning (2)
  • TV Advertising (2)
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  • diversity (2)
  • internet marketing for physicians (2)
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  • self-diagnosis (2)
  • ADA (1)
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