Medical Marketing Insights

Through engaging online content, top-tier hospitals can do more than provide medical care to patients; they can serve as resources for a wider community.

With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.

These days, attracting new patients requires optimizing your medical practice’s “web presence” across multiple digital channels — here’s what you need to know.

For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. 

In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact of blogging ...

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to ...

There is a shift happening in the world of healthcare digital marketing. It's been happening for a while but it seems that very soon it will reach what Malcolm Gladwell refers to as the "tipping point" for healthcare marketers.  The "tipping point" ...

  There’s no denying that adding a blog to your website can be an excellent way to drum up traffic for your practice. Whether you are just getting started and are searching for inspiration, or you’ve been at it for years and the well is ...

Just about every marketer knows that your visibility on search engine queries is the single most important factor in determining how easy it is for a searcher to find your institution. Search Engine Marketing (SEM) is essential for hospital marketers to ...

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending ...