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Medical Marketing Insights

  • Is Fitbit's Corporate Partner Program an Omen of Things to Come?

    by Jonathan Catley 4 min read

    • Tweet

    Fitbit’s corporate and insurance partnerships offer an opportunity to bring wearable devices to a wider market, as well as pave the way for their use in medical care.

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  • Medical Marketing Best Practices for Voice Search

    by Jonathan Catley 4 min read

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    As voice search continues to rise in popularity, medical marketers need to adapt their SEO strategies to keep up.

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  • Apple’s EHR Software Gaining Traction with Major Hospitals

    by Jonathan Catley 4 min read

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    Cleveland Clinic is one of several organizations to adopt Apple Health Records, a system that has the potential to revolutionize patient access to healthcare data.

    Read Post
  • Which Voice Assistant Will Win the Battle for Healthcare?

    by Jonathan Catley 5 min read

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    Voice assistants like Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft Cortana have several useful applications for the medical industry. Which one stands to benefit healthcare providers the most?

    Read Post
  • Voice Search Could Improve Healthcare for Patients and Providers Alike

    by Jonathan Catley 5 min read

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    Voice assistants like Alexa and Google Home have the potential to revolutionize patient care by increasing efficiency and allowing for easier access to medical information.

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  • At Long Last, Apple Brings Health Records to the iPhone

    by Jonathan Catley 4 min read

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    Apple now allows iPhone users to view medical records in the Health app, a bold move toward cornering the mHealth EHR market. 

    Read Post
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