Medical Marketing Insights

Fitbit’s corporate and insurance partnerships offer an opportunity to bring wearable devices to a wider market, as well as pave the way for their use in medical care.

As voice search continues to rise in popularity, medical marketers need to adapt their SEO strategies to keep up.

Cleveland Clinic is one of several organizations to adopt Apple Health Records, a system that has the potential to revolutionize patient access to healthcare data.

Voice assistants like Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft Cortana have several useful applications for the medical industry. Which one stands to benefit healthcare providers the most? ...

Voice assistants like Alexa and Google Home have the potential to revolutionize patient care by increasing efficiency and allowing for easier access to medical information.

Apple now allows iPhone users to view medical records in the Health app, a bold move toward cornering the mHealth EHR market.