Medical Marketing Insights

Major pharmacy chains are expanding into primary care. Here’s how small practices can stay relevant amid the changing healthcare landscape.

Amazon recently ended negotiations with at-home diagnostics company Confer Health, temporarily pausing its ventures into telemedicine.

Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now.

The nation’s largest cable company is transforming employee healthcare coverage.

Voice assistants like Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft Cortana have several useful applications for the medical industry. Which one stands to benefit healthcare providers the most? ...

Gawande has the potential to transform the healthcare industry with his focus on standardization and patient-centricity.

Voice assistants like Alexa and Google Home have the potential to revolutionize patient care by increasing efficiency and allowing for easier access to medical information.

It seems like every big tech company is looking to break into healthcare — what’s driving this trend and what can we expect in the future?

The three-way healthcare venture might find a sustainable private model for reducing healthcare costs and providing better service.