Medical Marketing Insights

Amazon is providing a comprehensive suite of healthcare services — including telemedicine options and a mobile app — as a benefit for employees.

Amazon’s digital assistant Alexa will now pull expert health advice from the United Kingdom’s National Health Service.

Voice assistants may soon be able to identify the signs of cardiac arrest — and play a pivotal role in saving patients’ lives.

New developments from Amazon show that voice assistants are becoming increasingly important for healthcare.

Major pharmacy chains are expanding into primary care. Here’s how small practices can stay relevant amid the changing healthcare landscape.

Amazon recently ended negotiations with at-home diagnostics company Confer Health, temporarily pausing its ventures into telemedicine.

Amazon is making bold strides in the healthcare market, but physical retailers like CVS and Walgreens maintain dominance — for now.

The nation’s largest cable company is transforming employee healthcare coverage.

Voice assistants like Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft Cortana have several useful applications for the medical industry. Which one stands to benefit healthcare providers the most? ...

Gawande has the potential to transform the healthcare industry with his focus on standardization and patient-centricity.