Medical Marketing Insights

Clinical care might account for less than 20 percent of a patient’s overall health outcome — which is why healthcare startups are working to address social determinants of health (SDOH). ...

Amazon is providing a comprehensive suite of healthcare services — including telemedicine options and a mobile app — as a benefit for employees.

Here’s what medical marketers need to know about cultivating a social media presence on a platform without “likes.”

The Parkland Center for Clinical Innovation in Dallas is using digital technology to address the preterm birth crisis among women in underserved communities.

More and more patients are turning to online reviews when choosing a physician. Find out how healthcare practices can use this to their advantage.

Mercy Virtual has invested $5 million in Myia Health’s home monitoring technology initiative, ushering in a new wave of advanced wearable devices.

A federal judge gives the green light for the CVS-Aetna merger, which has the potential to usher in a new era of patient-centric healthcare.

mHealth tools can improve patient compliance and streamline communication with providers, ultimately leading to better clinical outcomes.

By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.

The Pittsburgh Health Data Alliance is partnering with Amazon Web Services to leverage data-driven advancements in medical technology.