Medical Marketing Insights

If the August 2018 Google Medic Update impacted your page views, you’re not alone. Here’s why health marketers should build quality content — and a positive reputation.

Current Facebook search capabilities give local healthcare providers a boost — especially if the potential patient is “in network.”

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.

These five trends are defining healthcare marketing in 2019.

Kick off a strong brand publishing program for your medical practice by establishing a consistent voice at the start.

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.

Many caregivers make all the financial and practical decisions for patients. It’s time for pharma marketers to understand how caregivers think.

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.

With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.