Medical Marketing Insights

Medical practices: jump-start patient outreach in 2019 with responsive search ads, which bring in 15% more clicks than normal PPC ads.

Medical marijuana trials are stalled in the US, but here’s how sponsors and CROs can be ready when those trials are finally possible.

Snapchat offers limitless creative possibilities for medical practices to connect with younger audiences.

The social media landscape is changing, and fast. Here’s what medical marketers need to know to keep up in the coming year.

Direct-to-patient clinical trials may offer a solution for patient enrollment and retention woes.

Let these five key medical marketing statistics guide and inform your 2019 content strategy.

Programmatic ad spend is slowing more quickly than anticipated, but it’s far from obsolete.

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.

Content marketing is always changing, and hospitals’ content strategies  must evolve in response. Here’s how hospital marketing teams can succeed in 2019.

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...