Medical Marketing Insights

Gaming Google’s search algorithms may be tempting, but the risk of incurring severe penalties is too great. Instead, medical marketers should focus on producing high-quality, relevant content.

Facebook has increased transparency in ad targeting, which means users can opt out of Custom Audience lists. How will this impact healthcare marketing?

Looking to optimize your approach to SEO? First start by determining what works for your competitors.

Artificial intelligence has the potential to both reduce physician burnout and improve the patient experience. Here’s how healthcare providers can benefit from the technology.

New developments in digital technology — including the rise of health chatbots — offer innovative solutions to improve the patient experience.

Amazon Alexa is now HIPAA-compliant, opening up new opportunities for healthcare providers to connect with patients through voice technology.

Happify has developed a digital platform that is revolutionizing the treatment of anxiety and depression. Here’s what healthcare providers can learn from this innovative approach.

Hootsuite’s annual report on social media trends provides insights into the most effective digital marketing strategies for 2020.

Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?

Younger patients expect more direct communication with physicians and healthcare organizations. Here’s how providers can rise to the challenge.