Medical Marketing Insights

Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key.

Cyberattacks may be on the rise, but there are important steps hospitals and medical practices can take to protect patient data.

Sony is manufacturing its first wearable medical device, using a unique B2B model that allows healthcare innovators to customize the technology.

In order to increase the adoption of new medical technology, hospitals are instituting tech-support stations geared toward hands-on education.

A good bedside manner — especially in our increasingly digital world — can make all the difference when it comes to patient recruitment and retention.

AI offers significant benefits for the healthcare industry, yet organizations have been lagging when it comes to implementation. It’s time for AI’s potential to be activated. ...

SEO and PPC are effective individually, but together they could be a game-changer for healthcare marketing.

An ineffective user experience can decrease conversions and hurt your brand. Here’s how medical marketers can optimize their websites and avoid common UX ...

Clinical care might account for less than 20 percent of a patient’s overall health outcome — which is why healthcare startups are working to address social determinants of health (SDOH). ...

Amazon is providing a comprehensive suite of healthcare services — including telemedicine options and a mobile app — as a benefit for employees.