Medical Marketing Insights

Here’s how medical marketers can use relevant hashtags to engage in meaningful conversation and target the right audiences on Twitter.

Sponsors can face stiff fines for not posting clinical trial results on time. This article explores how sponsors and CROs can improve, or even eliminate, delays through the use of digital patient recruitment.

Instagram attracts users in droves and boasts a high interaction rate, making it the perfect platform for healthcare providers to build an audience and establish connections with potential patients.

Twitter isn’t just for memes — it also offers the opportunity for healthcare providers to engage in discussions with potential patients, build personal brands, and promote healthy living.

Here’s how CROs and sponsors can use Per-Per-Click (PPC) to boost enrollment, while staying within the allotted budget.

Almost a year later, healthcare providers are still struggling to meet GDPR data protection standards. If you’re still working on GDPR compliance, here are some of the major pitfalls to avoid.

When marketing medical devices to primary care physicians, the secret to success may be simplicity.

Johnson & Johnson is teaming up with Apple for an important telemedicine initiative. How will their innovative approach impact the future of clinical trials?

A recently-published patent application reveals exciting details about Google’s AI-based EHR system.

As smartphone use skyrockets, optimizing medical device marketing campaigns for mobile has never been more strategic.