In the digital age, it’s important for marketers to keep up with industry trends by way of digital news sources.
The medical marketing industry is in a state of constant flux, and for that reason, it’s vital to stay up to date on the latest best practices, trends, and tactics. Here are six blogs every medical marketer should have bookmarked.
1. Becker’s Hospital Review
Becker’s Hospital Review is one of the industry’s leading sources for a wide range of news, thought leadership, and practical “how-to” content. With sections devoted to topics like patient engagement, and facilities management, this blog is packed with helpful content for healthcare professionals across a variety of verticals and job descriptions.
RxEconsult bills itself as “a healthcare community for blogging, networking, jobs, and leads,” and it more than delivers in all of these areas. Visitors can filter through articles by category, from medical device marketing to social media best practices. Even better, every article on the site is authored by a medical industry professional, meaning that you’re getting updates straight from the horse’s mouth.
3. Search Engine Watch
Started by Danny Sullivan in 1996, Search Engine Watch (SEW) has enjoyed a reputation as the “most authoritative source on search” for more than two decades. The site hosts in-depth analysis and breaking news coverage of search-focused marketing industry trends, from PPC to SEO. As medical marketers continue to shift from traditional to more digital strategies, keeping up to date on digital updates, tools, and tactics will be key — and while you’re there, check out my piece on Google Symptom Search they published back in November!
4. Physicians Practice
Physicians Practice covers a wide range of topics, from Healthcare IT to Law and Malpractice to Physician Compensation. Luckily, blog posts are organized by category, making it easy to find the type of information you’re looking for. Whether you’re looking for medical marketing tips and tricks, practice management systems and solutions, or upcoming industry conferences, this blog is your one-stop-shop.
5. Search Engine Land
Search Engine Land (SEL) is the most current pet project of SEW originator Danny Sullivan, and it is similar to SEW in that it’s a leading authority on search engine marketing, search engine optimization, and more. Importantly, SEL’s articles about major industry developments always come from primary sources, ensuring that you stay up-to-date with vital information in real-time so you can stay one step ahead of the competition.
6. Health Care Communication News
For a wealth of information on medical communication and marketing strategy in the digital age, look no further than Health Care Communication News. The site boasts expert opinions on topics ranging from basic marketing tips and tricks to more advanced topics, including marketing data analytics and HIPAA compliance. For anyone looking to remain in-step with constantly evolving industry trends and best practices, this one is not to be overlooked.
Do you have a favorite medical marketing blog that we missed? Add to our list by tagging us on Twitter with the name of the publication!