Using Google Advertising to Drive New Patient Acquisitions

Today’s patients are more proactive and empowered than ever before. Increasingly, patients are turning to the internet to conduct their own health-related research and make their own decisions about treatment. And where are they finding that information? Google (well, 70% are — the other 30% use Bing).

Download our guide to Google advertising to learn about:

• The “new” digital marketing funnel as it relates to the modern patient
• How to target patients who are actively seeking treatment, thereby improving your digital marketing ROI
• The three basic components of building a high-performing, cost-effective search advertising campaign

Despite the ever-increasing level of competition for new patients in the local healthcare search market, there’s still plenty of opportunity to reach your target audience without blowing your budget in the process.