Business Impact of ‘Active’ Online Campaign Management & Optimization
When considering alternatives for the management of one’s online marketing campaigns, the costs of hiring a focused professional may seem expensive.
So we wanted to see exactly what the business impact is of 'actively' managed Pay-Per-Click (PPC) campaigns versus those campaigns that were self-managed in a more traditional 'set-it-and-forget-it' type manner.
- We studied three different specialties: medical, cosmetic and clinical trial markets
- We analyzed over 60 different programs across the US Market
- We saw a significant impact in cost reductions
While such detailed management may be comforting, it is only beneficial if it has a real financial impact on the results. Download our study and see what the impact can be on your business when your online marketing campaigns are being professionally managed.