Empirical Analysis for Online Medical Marketing
Many healthcare advertisers are aware of search engine marketing and the need to ‘optimize’ their rankings, but fewer are clear on the distinction between its two predominant marketing strategies; search engine optimization (SEO) and paid search (PPC) marketing. Fewer still understand which is more cost effective, generating the appointments or procedures that truly power your business.
This empirical analysis explores SEO versus PPC for medical online marketers and presents a valid case to why overly focused SEO efforts yield less actual patient inquiries than a blended campaign.
MD Connect has helped us achieve a strong internet presence. Our internet referrals have continued to increase over the years that we have been involved with MD Connect. Clearly, a good return on investment.
Metro Vein Centers, Metro Detroit, MI