When you are ready to begin, selecting the ‘right’ digital advertising vendor is critical (as a specialist can often produce 2-4X the results with your valuable media dollars). MD Connect has driven over 500,000 patient referrals and understands the clinical, regulatory, and marketing landscape like no other agency.
Target active patients seeking a clinical solution
Virtually all patients are online as 80 percent of Internet users are actively seeking healthcare information2. Even the elderly are online, with 71% of US adults aged 50-64 and 58% of those over 65 seeking medical information online3. By catching them online and as they are seeking information (and often a potential solution), you can attract a highly engaged patient who is willing to act. We know where to find these patients and cost-effectively drive patient referrals.
Leverage multiple digital media channels to find your ideal patients:
- Search Engine Marketing (PPC)
- Search Engine Marketing (SEO)
- Health Networks
Track local campaigns and clearly identify what works
Digital media are the most measurable marketing media buys available. Whether you use our Performance Tracking solutions or your own, we work to create a definitive link between your media spend and the results it produces; referred, consented and enrolled patients.
Learn more about the Performance Portal Lead Tracking System for Clinical Trials
2 Pew Internet & American Life Project, 2010
3 “Health Online 2013”, Pew Internet & American Life Project